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Getting your hair done while learning about a destination – only Reunion Island cane come up with such novelties

Getting your hair done while learning about a destination – only Reunion Island cane come up with such novelties ( Reunion Island Tourism (IRT) in partnership with Rainbow, a Belgian tour operator, the Lux hotel group, and home airline Air Austral, participated in a two-day workshop on the theme of wellness holidays. For the occasion, two hairdressers from Wallonia and Flanders were brought on board to be associated with the event - a splendid way no doubt to combine work and pleasure for some 35 travel agents from the Belgian market.

Change was in the air, and in the hair it seems, when the IRT, in collaboration with Rainbow, a tour operator based in Belgium, looked to breaking new ground on how to organize educational workshops for travel agents.

In early May, 35 selected travel agents working with the Rainbow tour operator were invited to be part of a professional investment by the IRT, which invited them to attend a training workshop to learn more about Reunion Island as a destination.

Two leading hair salons in Flanders and Wallonia were on site, too, for travel professionals to have an opportunity to combine business with pleasure – learning about the meeting destination while having their hair done by a professional of the sector. The training, which took place in groups of three, helped to personalize each session and tailor the content according to the expectations of travel agents, first on the island in general and, secondly, on the regional airline Air Austral and the high-end hotel group Lux Resorts&Hotels.

In parallel with this action, several visits to agents were programmed in Leuven, Tielt, and Brugge for the Flemish region, and Liege and Verviers for the Wallon region. In total, five such selected agencies were visited by the IRT’s Anne-Laure Payet, who was accompanied by a representative of Rainbow. These commercial visits helped to specifically target and identify the agencies which sell Reunion Island already and which have shown growing interest to sell more.

This sales and marketing activity successfully reinforced the presence of Reunion Island in the Belgian market, one of the priority markets for the development of tourism arrivals for the island.

For more information, click on

MEDIA CONTACT: Evelyne Coustillat, Reunion Island Tourism, Phone: +262 (0)262 90 83 69, Fax: +262 (0)262 21 00 21,

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