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ITE & ITE MICE 2008 - Exhibitors Happy with Record Numbers of Quality Visitors

ITE & ITE MICE 2008 - Exhibitors Happy with Record Numbers of Quality Visitors ( The 22nd International Travel Expo Hong Kong&the 3rd MICE, Business&Incentive Travel Expo was successfully closed on 15 Jun 2008. A record number of 12900 trade and corporate visitors and 57500 public visitors attended ITE MICE and ITE this year, which respectively represent increases of 10.7% and 8.5% over last year. The Travel Expo in Hong Kong is among those few travel fairs in Asia that maintain two full days for trade and corporate visitors, and the remaining two days open to the public.

A heavy rain storm with red warning in the morning of the last trade day affected the Expo, but trade and corporate visitors returned in trove when the rain subsided, underlying their great interests and seriousness.

Geographically, 20% of trade and corporate visitors came from mainland China and 15% from abroad. By sectors, “travel agents&tour operators” and “corporate visitors” numbered respectively 6800 and 3700, and accounted for around 53% and 28.7%.

Corporate visitors this year increased by 37%, and such strong growth, no doubt, results from the synergy from the concurrent holding of ITE and ITE MICE. In fact, in the past three years since the concurrent holding was first launched, the number of corporate visitors grew by times when compared to the figure of 900 in 2005.

There were also over 300 hosted buyers, with about two third from mainland China and the rest from abroad. Besides individual meetings, sellers could also meet hosted buyers at Buyers-Meet-Sellers sessions.

“From discussions, media reports and returned questionnaires, exhibitors are happy with the flow and quality of visitors”, said KS Tong, Managing Director of TKS which organizes ITE and ITE MICE.

Officiating the Opening this year on June 12 was Ms. Yvonne Choi, Permanent Secretary of Commerce and Economic Development (Commerce, Industry and Tourism), while Donald Tsang, Chief Executive of the Hong Kong SAR Government, sent his welcoming message. Also attending were tourism officials, leading figures of the international travel industries, media and diplomatic corps in Hong Kong.

ITE&ITE MICE this year drew a total of some 650 exhibitors from 50 countries and regions, and over 40 official pavilions or stands with over half of them from Americas, Africa, Europe and the Middle East. The Expo occupied 5 halls in the Hong Kong Convention&Exhibition Centre with a total area of around 15000 sqm.

Long term supporters to ITE&ITE MICE include China National Tourism Administration (CNTA), Hong Kong Tourism Board (HKTB), Macau Government Tourist Office (MGTO), and Travel Industry Council of Hong Kong (TIC). Cathay and Dragonair, Official Air, and MTR, Official Rail, sponsored our hosted buyers program.

The Travel Expo is also being supported by event industry associations and international chambers of commerce in Hong Kong and neighbouring cities, and travel agent associations in different parts of Asia.

Exhibitors of ITE&ITE MICE, old and new, brought interesting and new travel products, held receptions and seminars, staged cultural performances and/or built stands with designs highlighting some travel themes or reflecting national characteristics. Travel themes highlighted this year include hot spring&spa, cruise, adventures, golfing and skiing, family holidays and theme parks, and destination wedding etc,

Among the hosted buyers was a delegation from China comprising of senior management of major outbound travel agents, and they conducted a China Outbound Seminar on the first day, and there were also celebrity travel seminars during public days. All had good responses.

To facilitate travel agents in Hong Kong in their exchanges with overseas counterparts and to better promote their services, for the fist time, there was a “Hong Kong Travel Agents’ Street” in our Expo.

In memory of victims in the recent Sichuan earthquake, we observed a minute of silence before the opening ceremony, and held in conjunction with trade association charity auctions in the Expo to raise fund for relief works. To better promote cruise holidays which have been gaining fast popularity in Asia, TKS financed the production of an educational film and had it first broadcasted in the Expo this year. TKS also sponsored projects on sustainable tourism and quality of services which had their Kick-off or prize presentation ceremonies in our Expo.

Besides a close working relation with international trade media, TKS have also extensive cooperation with mass media, print and electronic, in Hong Kong and Guangdong. TKS sponsored some 15 episodes on world travel for broadcast weeks before opening by three channels of TV stations in Guangdong, which also sent crew to attend our Expo for further reporting. Also, TKS supported a mass travel magazine to hold a contest of New Travel Routing with prize presentation at the last day of our Expo, and worked with another public travel portal to hold a contest of My Favorite Stands after our Expo. Such cooperation offers our exhibitors promotional opportunities before, during, after and beyond our Travel Expo.

Due to insufficient capacity of the venue, ITE and ITE MICE in the past three years were split in halls in two different floors. With the completion of new exhibition halls in the Hong Kong Convention&Exhibition earlier next year, the next ITE and ITE MICE will all be in one floor and be located in the newly expanded Halls 3, which comprises of the former halls 2 and 5.

The next ITE and ITE MICE will be held from June 11 to 14, 2009. For further information, please visit our trade websites of and . For enquiry, please email to href=""> or fax to 852 3520 1500.

Issued by TKS Exhibition Services Ltd Room 601, Stanhope House, 734 King’s Road, Quarry Bay Tel: (852) 3155 0600 Fax: (852) 3520 1500 Email: Website for Trade Visitor : / Website for Public Visitor :

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