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City Break 2009 to go to Gothenburg

City Break 2009 to go to Gothenburg ( Sweden to host key European business-to-business travel event

Reed Travel Exhibitions are delighted to announce that the next destination for the City Break show will be Gothenburg, Sweden.

City Break 2009 will be the fourth show dedicated solely to the European city break market and reflects the strength of a travel sector driven by low-cost carriers. Belgrade, Athens and Helsinki have already hosted the exhibition that draws together Europe’s leading destinations, hotels, airlines and ancillary suppliers under one roof.

Pre-scheduled buyer appointments are the key feature of City Break; City Break 2008 secured the best ever quality buyers with a collective buying power in excess of £500m. The 2009 event will be the first City Break exhibition not to be held in a capital city; the move reflects the strength of Europe’s secondary cities as popular tourist destinations.

At the gateway to western Sweden, Gothenburg is said to be the gastronomic capital of Sweden and attracted over 442,000 tourist arrivals in 2007.

Mark Walsh, Group Exhibition Director, City Break said: “We are extremely pleased to be going to Gothenburg in 2009, thereby widening the perception of the City Break sector as applying to secondary cities too. As a destination, Gothenburg offers a rich culture and a maritime heritage whilst being the gateway to Sweden’s commanding scenery.”

Claes Bjerkne, CEO of Goteborg&Co said: “We are very excited at being awarded host destination for City Break 2009, 15–16 June. We are looking forward to putting together a successful event for both City Break 2009 and the European Cities Tourism Conference.”

Notes to editors:

Buyers and media can register online at:

Reed Exhibitions is the world’s leading events organiser. In 2006 Reed brought together over six million industry professions from around the world generating billions of dollars in business. Today Reed events are held in 34 countries throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 37 fully staffed offices.

Reed organises a wide range of events, including exhibitions, conferences, congresses and meetings. It’s portfolio of over 460 events serves 52 industry sectors, including: Aerospace and defence, building and construction, design, electronics, energy, oil and gas, entertainment, food and hospitality, gifts, healthcare, IT/telecoms, jewellery, manufacturing, marketing and business services, pharmaceuticals, property, publishing, security, sport and recreation, transport and logistics, travel.

Working closely with professional bodies, trade associations and government departments Reed ensures that each and every event is targeted and relevant to industry needs. As a result, many Reed events are market leaders in their field.

Reed Exhibitions is part of Reed Elsevier Group plc, a FTSE-100 company and world-leading publisher and information provider. In 2005, Reed Elsevier made adjusted profit before taxation of £1,002 million on turnover of £5,166 million.

Reed Travel Exhibitions organise 15 events worldwide: World Travel Market, Arabian Travel Market, C.I.S. Travel Market, EIBTM, British Travel Trade Fair, Asia Pacific Incentives&Meetings Expo (AIME), International Golf Travel Market, Top Resa, ICCA Exhibition, in association with the ICCA Congress, International Luxury Travel Market (ILTM), La Cumbre, City Break, China Incentive, Business Travel&Meetings Exhibition (CIBTM), Gulf Incentive Business Travel& Meetings (GIBTM) and Asia Luxury Travel Market (ALTM).

For further press information, please visit the Reed Travel Exhibitions’ website at

For further information please contact +44 (0) 207 403 8894 or e-mail or visit

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