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W12 – The Venue is very Important and helps Conferences Run Better

( United Kingdom - Conferences have been a lucrative way to announce new products, meet new connections, and spread brand awareness for decades.

Companies are using conferences and other live events as a means to connect with potential customers. The need to expand the reach of their brand and seek out more profitable strategies has led to an increase in conference venue bookings. Within the media world, conferences have helped companies bridge the gap between the internet and reality, and the popularity of conferences has increased in this market over the past five years.

Ned Desmond, chief operating officer of TechCrunch said that “everybody is getting in on the game, because it is a good business, and it definitely has better margins, when done right, than the regular equation of journalism and writing."

Mr Steedman from W12 Conferences said that “for a conference to run smoothly and be successful, the importance of choosing the correct venue cannot be overstated. The conference venue plays a key role in the effect a live event has on an audience. You need to choose a venue that fits brand values. Potential customers want to see a venue which takes into account their needs and therefore it's important to consider what image your venue portrays of your brand." He went on to say “that with venues, there is no one-size-fits-all. The venue you choose will depend on how many people will attend, the look and feel and what specific needs your audience have. You need to think aboutthe size of the venue, lighting, seating, and ventilation. With comfort at the top of the agenda, brands can focus on delivering a keynote with real punch."

Conferences are gaining traction as one of the best types of live event for brands in all industries. Every day hundreds of conferences are held but as more people realise the benefit.

W12 Conferences is an events venue in West London.

For more information, visit

Company Name: W12 Conferences Contact Person: Tony Steedman Email: Phone: 02033131609 Address:W12 Conferences, Artillery Lane, 150 Du Cane Road City: London Country: United Kingdom Website:

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