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THETRADESHOW Goes Green ( Alexandria, VA- Increasingly, conventions and meetings are looking to incorporate environmentally conscious elements into their events, and THETRADESHOW is no exception. From using recycled paper and environmentally friendly inks on printed pieces to recycling badge holders, THETRADESHOW is going green.

“As the travel industry becomes increasingly aware of the importance of being environmentally responsible on all fronts, it is incumbent upon us as industry leaders to take it to the next level. That means incorporating green initiatives every step of the way, from internal business practices to implementing broad-scale programs at major industry events such as THETRADESHOW," said Bill Maloney, CTC, ASTA executive vice president and COO. “We can't ask others to do what we are not willing to do ourselves."

Some of the environmentally-conscious initiatives being put in place by THETRADESHOW are as follows:

Attendee Communications

Whereas most communication with THETRADESHOW attendees is electronic, on-site brochures and THESHOWBOOK will be printed on recycled paper using natural inks.

Exhibitor Communications and Trade Show

Champion Nationwide Contractor, the show's decorator, is printing all exhibitor signs on recycled materials using environmentally friendly ink.

Through an electronic newsletter, exhibiting companies will be encouraged to: 

Make signs reusable for multiple meetings;
Print promotional materials on recycled papers with natural inks;
Purchase items from local vendors instead of shipping them across country or from overseas;
Keep additional lights in the booth to a minimum;
Turn off computers at the end of trade show hours.

Exhibiting companies will be encouraged to rent lead retrieval units to reduce the number of brochures brought on site thereby reducing carbon emissions related to shipping and wasted paper in the form of excess brochures.

Exhibitors are encouraged to upload their company brochure or flyer to their exhibitor listing on Not only do exhibitors receive more value and greater exposure but it allows them to cut back on the number of brochures distributed at the event itself, saving paper and reducing overall waste.

THETRADESHOWwill be encouraging people to walk, if possible, to the Orange County Convention Center (OCCC), where most of the events are being held. The Peabody, Rosen Centre Hotel and the Rosen Plaza Hotel are within walking distance of the OCCC.

Four of the event hotels—Rosen Centre, Portofino Bay, Royal Pacific and Hard Rock Hotel—are all certified members of the Florida Green Lodging program. As such:

Guests have the opportunity to recycle plastic bottles, newspapers, aluminum cans and office paper.

The hotels have a campus-wide energy management system, programmable thermostats and high-efficiency lighting help to conserve energy.

The hotels feature Energy Star-rated appliances, low-flow plumbing fixtures and a linen and terry re-use program help to conserve water.

Waste is reduced by recycling and purchasing items in bulk.

Orange County Convention Center
The OCCC is undertaking several green initiatives, including:

Use of “Green Certified" cleaning products by Ecolution and ZEP.
Building Services ISO 14001 Certification for Recycling efforts and continual improvement.
Pilot testing of touch-free air hand driers and soap and hand-sanitizer dispensers.
Pilot testing of recycled content toilet tissue and hand towels.
Improved identification and usage of recycling receptacles.

THETRADESHOW is created and supported by the travel industry's leading organizations, including: ACTA, ATA, AirTran, ASTA, Adventures In Travel Expo, Canada Travel Press, CLIA, Destination UK Ltd, ETOA, eTurbo News, IGLTA, JAXFAX, ONLY Vegas, MailPound, NACTA, NBTA, NTA, ORLANDO, Recommend, SATH, TourismCares, Travel Age West, Travel Channel, The Travel Institute, TIA, TPOC, Travel Trade, TRAVEL WEEKLY, Turisver Trade Tourism Magazine, USA Today, USTOA and Official media partners are: href="mailto:Agent@Home">Agent@Home, vacationagent and ModernAgent.

THETRADESHOW(Travel Retailing and Destination Expo) is a 3-day, in-depth networking and educational event. Global and inclusive, THETRADESHOW unites under one roof travel suppliers and buyers from all over the world, representing every segment of the travel and tourism industry. It is the trade show event for travel decision makers. For more information on THETRADESHOW, please call 1.866.870.9333, visit or e-mail href="">

Contact: Kristina Rundquist/Sarah Wilhite 703.739.8710

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