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Southern Food & Beverage Museum Opens at New Orleans’Riverwalk Marketplace in June

Southern Food & Beverage Museum Opens at New Orleans’Riverwalk Marketplace in June ( Museum Brings Cultural Attraction to Popular Shopping Destination

On Saturday, June 7, 2008, The United States Marine Corps Band and the White House Chief Usher, Rear Admiral Stephen Rochon, will join The Southern Food and Beverage Museum (SoFAB) in welcoming members and friends to celebrate the grand opening of its new home in New Orleans’ Riverwalk Marketplace. Located at Riverwalk’s Julia Street entrance, the new museum will be easily accessible to both locals and tourists.

Founded in 2004, SoFAB is the first museum dedicated to the discovery, understanding and celebration of the food, drink and related culture of the South. Since its inception, the museum has contributed to a national culinary scholarship by launching the Menu Project, a collection of menus from throughout the South and menus from restaurants serving southern food throughout the U.S. and the world, and through its exhibits, “Toast of New Orleans,” “Tout de Sweet – All about Sugar,” and “Restaurant/Restorative.”

“Riverwalk is thrilled to welcome SoFAB to its new home,” commented Lynn Walters, senior general manager at Riverwalk Marketplace. “Not only is the museum the first of its kind, but it is also a wonderful addition to the shopping and dining experience at Riverwalk Marketplace with its innovative and entertaining exhibits about the rich culture of southern food and beverage.”

“Making Riverwalk our home aligns perfectly with the SoFAB mission,” stated museum President, Liz Williams. “At Riverwalk, we will be able to share the fascinating distinctions and stories about the food of the South with the thousands of tourists, convention delegates and local visitors.”

Opening exhibits include:
o “Laissez Faire- Savoir Fare,” the cuisine of Louisiana and New Orleans;
o “Eating in the White House – America’s Food,” featuring the food in the White House with an emphasis on the kitchens and chefs;
o “Wish You Were Here,” a private collection of postcards depicting African-Americans and food which has never before been displayed;
o and many more exciting displays of southern cuisine.

The Southern Food and Beverage Museum was founded in 2004 and is a tax-exempt 501(c) (3) not-for-profit organization based in New Orleans and dedicated to the discovery, understanding and celebration of the food, drink and related culture of the South.

Riverwalk Marketplace is recognized as one of America's Premier Shopping Places, an unparalleled collection of tourism-oriented shopping and dining destinations located throughout the U.S.A. For a complete listing of America's Premier Shopping Places and special offers for travelers, please visit

General Growth Properties, Inc. is one of the largest U.S.-based publicly traded real estate investment trusts (REIT), based upon market capitalization. Best-known for its ownership or management of more than 200 shopping malls in 45 states, General Growth is also a leading developer of master-planned communities and mixed-use properties. It has ownership interest in master-planned communities in Texas, Maryland and Nevada and in smaller mixed-use projects under development in additional locations. Its shopping center portfolio totals approximately 200 million square feet of retail space accommodating more than 24,000 retail stores nationwide. General Growth’s international portfolio includes ownership and management interest in shopping centers in Brazil and Turkey. General Growth Properties, Inc. is listed on the New York Stock Exchange under the symbol GGP. For more information, please visit the company web site at

Lauren Greenberg, Marketing Manager phone: 504.522.1555 x 7015

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