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loop, Tourist Trade Fair achieves top polls

loop, Tourist Trade Fair achieves top polls ( Last year, the new and only tourist luxury fair loop - Luxury on our Planet premiered in the German market successfully. This year loop went into the second round with more participants and a wider concept. From March 9th until 11th 2015 one hundred renowned international hoteliers and providers of tourist luxury products (exhibitors) met one hundred high profile hosted buyers from the German market as well as the travel affine Central and Eastern European markets at the Kempinski Hotel Gravenbruch near Frankfurt. 28 focused 15-minutes business meetings were held during the day to establish important contacts and to exchange views on new facts and trends in the industry. The concept was an absolute win for all fair participants, what the results of a subsequent survey of the organizer, Lobster Experience GmbH&Co. KG, confirmed. According to the survey the expectations of the buyers with regards to loop matched 100 percent. 98 percent of them definitely want to take part in next year’s loop. Also the recommendation rate for the outstanding fair was clearly stated positive with 100 percent. In comparison to the world's leading travel trade show - ITB Berlin - which takes place annually before the loop, 60.78 per cent of the buyers reported, not having participated at ITB. A similar result was also stated in the survey among the exhibitors, of which more than a half (56.47 percent), did not exhibit at ITB. Around 86 percent plan their retake at loop 2016. The recommendation rate is with 98.82 percent also extremely high this group.

“The success of last year has already shown us that we walked the right path with our exhibition concept. loop brings together the right people at the right place and creates a vibrant community in which even small niche operators and vendors find a place in the luxury tourism market. Building on this foundation, in 2015 our aim was to increase several optimizations in order to add even more value for all our partners. But also our sponsors have increased in number and exclusivity and showed great support”, says Astrid Oberhummer, CEO of Lobster Experience.

loop was accompanied by a program of exclusive evening entertainment supported by leading sponsors. On the first evening of the fair, One&Only Resorts invited the participants to a stylish gala dinner under the motto “Dinner with Friends" to the Palmengarten Frankfurt. Followed by the second entrainment night, the rollicking 360° Luxury Networking Event at the Kameha Suite Frankfurt with around 400 guests, supported by sponsors such as airtours, Silversea Cruises, Sofitel Germany, Schlosshotel Kronberg, Prince of Hessen, Cigar Deluxe, Banyan Tree Hotels&Resorts, TUI Cars, Dubai Department of Tourism and Commerce Marketing (DTCM), Air France-KLM, Shangri-La Hotels&Resorts, Serenata and the Kameha Suite itself.

The sponsors at loop included the Vienna Tourist Board, the Hilton Brands Waldorf Astoria and Conrad Hotels&Resorts, airtours, Dubai Department of Tourism and Commerce Marketing (DTCM), TINT, Silversea Cruises and Lufthansa AG, who presented their new First Class seat exclusively at the Kempinski Hotel Gravenbruch.

Video-Impressions of loop 2015:

LOOP 2015 -
360° Luxury Networking Event -

Further information at

loop luxury fair GmbH by Lobster Event GmbH | Starkenburgring 12 | 63069 Offenbach | Germany | Tel: 0049/69830067500 | E-Mail: |

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