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How to book your hotel at the best price

( hotel price comparison site can save 32 percent on average

Most people in Germany do not know how to find the cheapest rates for their accommodation when travelling. This finding is the result of a recent survey by the international market research institute Innofact AG in association with the pan-European travel portal

The survey*, which was completed in February 2008, found that 75 percent of travelers do not know about online meta search sites. These enable them to search for and often book the best hotel prices available at the time. 60 percent believe that online travel agents always provide the best rates for hotels. 46 percent of the survey’s respondents believe that they often pay too much for their accommodation.

The results of this survey point to consumers’ confusion when it comes to booking and planning holidays on the internet. Due to the rapidly growing online travel market consumers are in need of internet services which help to sort through the huge variety of offers. 50 percent of the survey’s informants stated that they do internet research about their holiday destination and 20 percent book their stay online.

trivago’s hotel finder compares the prices of online booking partners like expedia, or ebookers for 275,000 hotels worldwide and always finds the best rates available. A variety of selection criteria allows the user to reduce the search results, for example by hotel category, the number of stars, or by room facilities. In addition visitors to can find a hotel within a radius of 20 kilometers from the selected city, using the radius search function on the site. trivago's active social networking community provides about 150,000 hotel reviews, 1.6 million photos and information on 55,000 tourist attractions which allow the user to find the ideal accommodation for their needs.

*The results are based on a survey which was conducted among a sample of 1009 German participants in February 2008 by the market research institute Innofact AG.

Innofact AG is a full service market research company which offers online studies as well as conventional market research. Innofact AG is based in Duesseldorf and has offices in Hamburg, Zurich and Lengerich.

trivago GmbH: The European internet media business based in Düsseldorf, Germany, was founded in April 2005. trivago operates one of the largest user driven travel portals in Europe, issuing high quality travel information and ‘insider’ tips for perfect travel planning. It combines its social networking platform's travel tips and reviews, with price search and comparison for hotels and package holidays. This allows users to find and book great deals with the benefit of other travellers' experiences and advice. Therefore, trivago is the internet starting point for many price-conscious travel enthusiasts across Europe. As well as in the United Kingdom trivago has sites in Germany, Spain, France, Sweden, Poland and Italy. In the fourth quarter of 2007, trivago attracted more than 2.5 million visitors per month throughout Europe taking advantage of trivago’s Community tips and its price search function.

trivago GmbH
Ulrike Pithan
Telefon: +49 211 758486-90

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