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Brazil and the international travel industry celebrated the opening of the third WTM Latin America

Brazil and the international travel industry celebrated the opening of the third WTM Latin America ( Today (April 22, 2015) saw the opening of the third WTM (World Travel Market) Latin America, which also hosts the 43rd Braztoa Business Event, at the Expo Center Norte Exhibition Centre, in the city of São Paulo, and will run until Friday.

Participants to the opening ceremony were welcomed by Craig Moyes, WTM Portfolio Director; Lawrence Reinisch, the Trade Fair’s Director; Eduardo Barbosa, Vice-CEO of Braztoa; Henrique Eduardo Alves, the Minister for Tourism; Aydin Karacabay, from Istanbul’s Chamber of Commerce; Márcio Favilla, Director of the World Tourism Organization; and Roberto de Lucena, congressman and Secretary of Tourism for the State of São Paulo, along with a number of senior world tourism authorities and international media.

During the Opening Ceremony, Craig Moyes emphasized the importance of the exhibition for promoting the industry, with 60 new exhibitors and the new partnership with ALAGEV (the Latin American Association of Managers of Corporate Events and Travel).

Craig Moyes, WTM Portfolio Director commented, “The 2014 event generated US$ 341 million of business deals, and this year will be no different, boosting Brazil’s and Latin America’s growing importance within the global industry.”

Lawrence Reinisch, WTM Latin America’s Director, stressed the trade fair’s growth and the rising middle class as being growth factors for the sector, which has registered an increase of more than 40 million potential consumers since 2003.

“Every day that we work for tourism, we are working for income and employment generation and for social inclusion,” pointed out Reinisch.

During his speech, the Minister for Tourism, Henrique Alves, emphasized that tourism accounts for 3.7% of Brazil’s GDP, and that in 2014, it generated roughly R$ 50 billion in terms of taxes and registered a turnover of R$ 209 billion. Alves stressed the sector’s importance as an employment and income generator and stated that the Federal Government was committed to encouraging professional training and new technologies in order to improve tourism’s results even more.

Aydin Karacabay, a representative from Istanbul’s Chamber of Commerce, sponsor destination of WTM Latin America 2015, cited a survey carried out by TripAdvisor in which Istanbul shows up as the world’s most popular destination in 2014. He also mentioned the importance of the connections between Latin America and the rest of the world.

The Executive Director of Operational Programs and Institutional Relations of UNWTO, Márcio Favilla, took advantage of the occasion to present some impressive figures. A 4.4% growth was registered in 2014 in the number of trips vis-à-vis the previous year, adding up to a total of 1.135 billion international arrivals in the world. Brazil and Chile showed a growth of 2.5%, which was very similar to the growth posted by the entire European continent, which was one of 3%. For 2015, the WTO is forecasting a global growth of 4%.

Eduardo Barbosa, Vice-CEO of Braztoa, stressed that the tourism sector is undergoing changes and, that for this reason his organization has prepared a training and qualification program that will take place each day at the Braztoa location at the event, in the very center of the exhibition floor.

The Secretary of Tourism for the State of São Paulo, Roberto de Lucena, mentioned the fact that a Draft Bill has been signed which establishes 140 new destinations of touristic interest in the State.

About WTM Latin America

The WTM Latin America, held in São Paulo, attracts more than 15,000 of the most important executives interested in the travel industry in Latin America. At issue in 2014, US $ 341 million were transacted between 1,300 exhibitors and 900 buyers, thanks in part to nearly 3,000 pre-scheduled business meetings.

The fair is part of the portfolio of Reed Travel Exhibitions, which also includes the World Travel Market, Arabian Travel Market and the World Travel Market Africa. Learn more at

About WTM Portfolio

The World Travel Market's portfolio consists of leading leisure travel events in the world: World Travel Market in London; WTM Latin America in Sao Paulo; WTM Africa, in Cape Town; and Arabian Travel Market in Dubai. The WTM portfolio of events with the participation of senior executives travel and global tourism industry to conduct business and find out the latest research, views and opinions. In 2014, the WTM portfolio facilitated about $ 7 billion in business with more than 15,000 buyers, 9,500 exhibitors (1,500 principal holders of booths and 8000 co-exhibitors) in its four events.

About Reed Exhibitions

Reed Exhibitions is the main organizer of events in the world, with more than 500 initiatives in 43 countries. Last year brought together over seven million active event participants worldwide, generating billions of dollars in business. Your actions today are present in the Americas, Europe, Middle East, Asia Pacific and Africa and are organized by 41 own offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events and is part of Reed Elsevier Group, world leader in professional information solutions. Learn more at

MEDIA CONTACT: Nicole Collett, Email:

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