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Visit London Achieves Record Figures at IMEX

Visit London Achieves Record Figures at IMEX (Forimmediaterelease.net) Visit London, the city’s official visitor organisation, recorded record enquiry figures at this year’s IMEX international business event in Frankfurt. The organisation’s business team recorded a massive increase in new business enquires from previous figures recorded in 2007. Last year’s £11 million worth of business enquiries was dwarfed by this year’s impressive £37 million worth of potential business enquiries for the capital.

With 27 partners exhibiting, London was one of the biggest cities exhibiting at IMEX 2008. Visit London’s partners included a range of ultra modern hotels, experienced events companies, unusual venues and historical palaces. One Visit London partner; The Competitive Edge, a UK-based DMC/Events company, was just one partner which recorded major growth in IMEX business enquiries this year. Bill Prosser, Managing Director of The Competitive Edge/The Connected Event Group commented:

“This is the third time The Competitive Edge has exhibited at IMEX with Visit London – and it was our most successful to date. The strength of the Euro has helped London’s competitiveness and we had pre-scheduled appointments from buyers from 16 different countries from Ukraine to South Africa.

In addition to this our pre-show marketing alone generated 6 briefs with a total potential value of over GBP 250,000.”

Prosser added: “We saw strong interest in the 2012 Olympics and a strong desire for visitors to connect with and experience the destination rather than just visit – an area where The Competitive Edge is particularly strong”

Visit London’s European Sales Manager, Barbara Jamison, added:

“IMEX is always an incredibly important event for Visit London to attend, as it gives us the chance to connect and engage with the key European MICE market. We were delighted that both Visit London and all our 27 partners have received so many new business enquiries.”

As well as the pre-scheduled appointments, Visit London also hosted a number of bespoke activities for international and corporate buyers throughout the three-day IMEX show. One of the most important events was the launch of two new Visit London websites – the revamped www.Visitlondon.com/business website and brand new London Heathrow Gateway website – www.londonheathrowgateway.com

Visit London also created several Event Planner trips for both European and US Events Planners who attended both the London-based MPI event (18th-20th April) as well as the German-based IMEX event. Another key event for the Visit London team was a sumptuous networking evening which took place on the on the 23rd April, at the ‘Orangerie Im Park’, Frankfurt’s leafy city park.

Jamison, concludes “Having been the host city for MPI it was a great opportunity for Visit London to welcome delegates to our city, and show them first hand the diversity and value for money which London offers before they then moved on to IMEX in Frankfurt. ”


Visit London’s role is to promote London as the world’s most exciting city, targeting domestic and overseas business visitors as well as Londoners. The London Development Agency has been delegated responsibility for the promotion and development of tourism in London by the Mayor. Visit London has been appointed by them to deliver on marketing and promotion activities and to be the representative of the London tourism industry.

Visit London offers a first-class service for the business market, with a team of impartial experts and a range of free services helping event organisers source the perfect venues and services:

| Free and impartial venue finding service with advice on the most suitable venues and professional service providers, checking availabilities and obtaining quotes

| Free planning tool kit including:
- The Official Business Guide – a destination guide outlining London’s best assets as a global meeting, incentive, conference and event destination
- The Event Planner’s Guide - the official comprehensive directory of London's suppliers (venues and professional service providers)
- London for Associations insert – a guide highlighting all that London has to offer the Association and not-for-profit market, including case studies and information on how Visit London's dedicated Associations team can help in putting bids together.
- Destinations videos including a general ‘London means business’ video showcasing London as one of the best cities for events, and ‘Future London’ focussing on future leisure, commercial and transport developments in the city.
- Images of London from our picture library at visitlondon.com/photo_library
- Posters of London

| Assistance with bids preparation including bid documents

| Facilitation of site inspections and familiarisation visits: coordination of introductions and meetings with suppliers (venues and professional service providers)

| Information on London and inspiring ideas for itineraries for social and accompanying persons’ programmes

| visitlondon.com/business – the official event organisers’ website for London, offering a total event solution service, including free and impartial advice on planning meetings, conferences, events, exhibitions and parties in London.

For further information please contact Sandra Boutonnet at Cut Communications sandra.boutonnet@cut-coms.co.uk / +44(0)20 7096 2958 or Chloe Couchman Business & Major Events PR Manager Visit London 6th Floor, 2 More London Riverside, London SE1 2RR, UK Tel: +44 (0)20 7234 5727 Fax: +44 (0)20 7234 5751

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