Malaysia Airlines launches Everyday Low Fares,offers 1 million zero fares for travel in Malaysia
for all its domestic destinations to enable Malaysians to keep traveling, and to boost tourism.
Managing Director/ Chief Executive Officer, Dato’ Sri Idris Jala said, “We recently declared
that Malaysia Airlines is transforming into the World's Five Star Value Carrier (FSVC) and we
promised that customers will be able to enjoy 5 Star Services at low prices.
“We have successfully maintained our excellent products and services, and significantly
reduced our cost by over RM1.3 billion over the last 2 years. At the same time, we have
improved our pricing and inventory systems, and returned the company to profitability. We
are now delighted to launch Everyday Low Fares, which offers competitive fares daily.”
To enjoy Everyday Low Fares, customers must purchase the tickets online and at least 30
days before flight departure. These tickets are non-refundable and the flight dates cannot be
changed. All fares exclude airport tax and surcharges, RM76 (one way) for domestic travels
and RM120 (one way) for travel between West and East Malaysia.
Customers will enjoy Malaysia Airline’s 5 Star services including refreshments on board,
convenient schedules, on time departures, 20kg baggage allowance, allocated seats and
many other benefits.
“This is a win-win situation for all; our customers enjoy low fares and 5 Star services while
we fill up our planes. We are not losing any revenue from this as the seats represent 30% of
surplus seats which would otherwise be unsold.
“This also provides us with the ability to recover some of the fuel costs which would
otherwise be lost as the seats are perishable. At the time, we are providing a boost to the
Malaysian economy. A study done by Khazanah and Bain Consulting shows that aviation
has a multiplier effect of 12.5 to the Malaysian economy (i.e. every ringgit spent on aviation
generates RM12.5 in the economy),” Jala also said.
To prevent dilution, Everyday Low Fares are only offered on lean flights and stringent terms
and conditions have been put in place.
He added, “We are the first full service airline to do this in a big way. If we are successful, we
will redefine the rules in the travel industry."
Low fares for ASEAN routes will be rolled out soon. The routes include Kuala Lumpur to
Jakarta, Bangkok, Manila and Surabaya. Low fares from Penang to Singapore, Kota
Kinabalu to Singapore, Langkawi to Singapore and Kuching to Singapore will also be
With Everyday Low Fares, Malaysia Airlines also aims to change customers’ booking
“We have studied our customers’ booking profiles very carefully, on a route-by-route and
flight-by-flight basis. We know passengers usually book their tickets only within the last 30
days before the flight departs. With Everyday Low Fares, we want them to plan their travels
and book early."
The booking period for Malaysia Airlines’ zero fares is from 5 to 19 May 2008, and travel
period between 10 June and 14 December 2008. To book, log on to malaysiaairlines.com.
Terms and conditions for Everyday Low Fares are very restrictive (please refer to the
attachment). However, mixed fare is allowed. For example, if a customer enjoys zero fares
for his flight departing Kuala Lumpur to Langkawi and there is no zero fare available on the
return leg, he can have a combination of zero fare one way and RM89 return.
Malaysia Airline’s subsidiary, Firefly is also offering zero fares for its routes. For more
information, log on to www.fireflyz.com.my.
Everyday Low Fares - Terms and Conditions
Confirmation of Booking
The booking of a seat is confirmed after full payment of fare is made and after a booking
number and/or the itinerary is issued. Once confirmed, the booking cannot be cancelled and
full payments made are not refundable.
Once the booking number has been issued, flight changes will not be allowed.
Once the booking number has been issued, name changes will not be allowed.
If the customer fails to check in on time or fails to board the aircraft by the time the aircraft
departs, there will be no refunds.
Cancellation, Changes of Schedules
At any time after the booking has been made, Malaysia Airlines may change its schedules
and/or cancel, terminate, divert, postpone, reschedule or delay any flight where it reasonably
considers to be justified by circumstances beyond its control or for reasons of safety or
In the event of such flight cancellation, the airline shall at its option carry its customers at the
earliest opportunity on another of its scheduled services on which space is available without
No compensation in the form of monetary and/or in kind will be provided.
Firefly’s Zero Fares
Unique from Penang (direct flights)
• Penang – Koh Samui
• Penang – Phuket
• Penang – Langkawi
• Penang – Kota Bahru
• Penang – Kuala Terengganu
• Penang – Kuantan
Unique from Subang Airport
• Subang – Penang
• Subang – Langkawi
• Subang – Kota Bahru
• Subang – Kuala Terengganu
Call Centre: +603-78454543
Booking Period: 5 - 19 May 2008
Travel Period: 10 June – 25 October 2008
For more information, members of the media can contact: Tan Wai Fong, mobile: 017 338 9075, email: firstname.lastname@example.org