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Awards Presented by Hon. Prof. Jumanne A. Maghembe, MP,
Tanzania’s Minister for Natural Resources and Tourism
at a Gala Tanzania Dinner May 9, 2007.
At the Annual Africa Travel Association (ATA) Congress
Addis Ababa, Ethiopia.
(Addis Ababa, Ethiopia, May 14, 2007) – Now in its seventh year, the prestigious Tanzania Tourist Board (TTB)’s Annual Tourism Awards were presented by the Hon. Prof. Jumanne Maghembe, MP, Tanzania’s Minister for Natural Resources and Tourism, at a Gala Tanzania Evening. This Award Dinner has become one of the celebrated traditions of the annual Africa Travel Association’s (ATA) International Congress. The 2007 honorees were Tauck World Discovery– Tour Operator Product Development Award; Micato Safaris and Silversea Cruises – Cruise/Port of Call Development Award; Qatar Airlines – Airlines Award; Singita Grumeti Reserves, Luxury Lodge Ecotourism Award; and USA Today the Media Award. The Awards Dinner took place on Wednesday, May 9, 2007 in Addis Ababa, Ethiopia.

Present at the Awards Dinner and Ceremony was the ATA Congress host, Ambassador Mohamoud Dirir Gheddi, MP, Minister of Culture and Tourism, Federal Democratic Republic of Ethiopia; Hon. Jake Obetsebi–Lamptey, ATA President and Ghana’s Minister of Tourism and Modernization of the Capital City, and ATA Executive Director, Eddie Bergman. Also in attendance were the Ministers of Tourism and heads of delegations from more than 20 African countries, the ATA International Board of Directors and ATA Chapter representatives as well as more than 300 ATA delegates, mostly American Travel professionals. In addition to the Hon. Prof. Maghembe, the Tanzania delegation included representatives from the Tanzania High Commission in Addis Ababa, the Tanzania Ministry for Natural Resources & Tourism, the Tanzania Tourist Board, Tanzania National Parks, Ngorongoro Conservation Area Authority and Zanzibar Commission for Tourism.

About the Tanzania Tourism Awards

TTB established the Tanzania Tourism Awards in 2001, both to express its support and appreciation to the travel professionals and media who have worked hard promoting and selling Tanzania from the US market; and as an incentive to increase the numbers even more in the coming years. Tourism to Tanzania is booming. According to Hon. Prof. Maghembe, “already in 2006, Tanzania arrivals worldwide have reached 644,000, representing an increase of approximately 5.1% over the figures for 2005 (612,754). This boom is also attracting new world class hotels and tourism investment, as well as new air access, as reflected by the Tanzania Tourism Award 2007 Honorees.”

Peter Mwenguo, Managing Director TTB, stated, “Tanzania expects to raise its profile and increase these numbers even more as it plays host to major international conferences like TED Global Conference in Arusha, June 2007, and the Leon Sullivan Summit, expected to bring close to 2000 delegates in June 2008. With these important annual Awards, we recognize and show our appreciation to our partners in the industry who have made an enormous contribution to this increase in tourism.”

Amant Macha, TTB Marketing Director, added “this year we wanted to not only honor our partners from the US, but our partners at home, who have helped to improve the quality and infrastructure of our tourism product. We could not experience the growth in tourism without this private sector investment and support.”




Tauck World Discovery, based in Connecticut, is one of the world’s most highly regarded name in upscale, escorted travel. Tauck has been leading escorted luxury safaris in Tanzania since 2001, and last year Tauck increased the number of guests it brings to Tanzania by over 54%. That growth resulted in part from the introduction of a new “Tauck Bridges” family–oriented safari program in Tanzania that drew rave reviews from travelers and quickly sold–out. This year, 2007, sales of the Bridges Tanzania safari are currently 75% ahead of where they were a year ago.

Tauck, offering over 100 land, cruise, safari and family itineraries in more than 60 countries worldwide has won over 50 awards, including being named the “World’s Best Safari Outfitter & Tour Operator” three times by the readers of Travel + Leisure magazine.



The reopening of the famous Kilimanjaro Hotel by Kempinski in December 2005, launched an exciting revitalization program for the Port of Dar es Salaam, geared to make the city once again the commercial capital of East Africa. Since then, there has been a new focus on developing the Cruise market and shore excursions. Silversea Cruises include Dar es Salaam and Zanzibar on their Indian Ocean Itineraries. Although port of call visits are usually only one day, Micato Safaris has worked with Silversea to offer pre or post 6–14 day safaris in Tanzania. This enables the passengers the opportunity to debark at ports prior to Tanzania and then rejoin the cruise in Dar es Salaam, or debark in Dar es Salaam, go on safari and then fly and rejoin the cruise at another port.

Micato Safaris has been voted the "World's Best Tour Operator & Safari Outfitter" by Travel+Leisure Magazine for four consecutive years, 2003–2006. Micato, a family owned company, treats its clients like "long–lost, out–of–town relatives."

Today, with destinations around the globe, Silversea is recognized as the defining elite luxury experience and is regularly lauded by leading consumer and trade publications including accolades as voted the "World's Best" by the readers of Condé Nast Traveler nine times; and the readers of Travel & Leisure voted six times as the best small ship cruise line; as well as the highest possible accolades from leading guide books including: Six Stars, Fielding's Guide to Worldwide Cruises (1996 – 1999) and Six–plus Ribbons, awarded by Stern's Cruise Guide for nine consecutive editions (1997 – 2005)


Qatar Airways, since March 25, 2007 has been operating daily flights to Dar es Salaam from Doha, will offer new air access to the North American market with the launch of transatlantic service in June to both Newark, New Jersey (serving the New York City Metropolitan area) and Washington, DC’s Dulles Airport. This additional air access to Tanzania will be of great support in TTB’s campaign to make the US as the #1 source market for tourism to Tanzania worldwide. Qatar Airways only 10 years old, has grown in reputation as a “five – star” airline and serves over 70 destinations worldwide.


Singita Grumeti Reserves, one of the world's most luxurious eco–tourism resorts, brings to the Tanzania Safari experience a new “seven star” luxury, combined with a commitment to the environment and the community around it. Backed by American financier and environmental philanthropist Paul Tudor Jones, the 340,000 acre (140 000 hectare) resort is located on the western boundary of the Serengeti National Park. The concession is comprised of Ikorongo Game Reserve, Grumeti Game Reserve and Fort Ikoma Open Area. As a privately held concession, it offers seclusion and exclusivity, highlighted by the annual wildebeest migration, which passes through these areas in the months of June, July and August and again in November.

Three exceptional lodges have been constructed in Grumeti Reserves: Sasakwa Hill Lodge (a member of the Relais & Châteaux Collection), a hilltop lodge in the style of an English manor home with awe–inspiring views over the Serengeti plains. Each of these three spectacular locations is positioned ideally on the renowned migratory route traversed annually by more than a million wildebeest and home to large herds of resident game that give incredible game viewing all year round.

The mission of Grumeti Reserves is to rehabilitate and improve the indigenous biodiversity of the western Serengeti–Mara system to the benefit of local communities and districts, as well as national, and international stakeholders, through practices that are financially sustainable, environmentally and culturally responsible, and politically acceptable. Grumeti Reserves has also done a great deal of work for its neighboring community, establishing the Grumeti Community & Wildlife Conservation Fund (the 'Grumeti Fund'), which has invested heavily in the region. Among the conservation projects undertaken by the Fund is the planned reintroduction of 25 Black Rhino to the Serengeti eco–system. The Fund has built schools, clinics and provided drinking water to communities in the area.


USA TODAY, the only national newspaper in the US, with a worldwide distribution and website, together with ABC TV’s Good Morning America, the site of the Great Animal Migration, Serengeti National Park, where 85% of the Great Animal Migration takes place, as the new “7th Wonder of the World” on November 17, 2007. USA Today featured Serengeti in both the USA Today print edition, read by more than 2 million readers in the US alone, as well as featured the story on the USA Today web site. Author Bruce Feiler (Walking in the Bible), one of the panelists who selected the Seven New Wonders, notes in USA TODAY that “the Serengeti is not only a natural wonder that takes your breath away, but it symbolizes years of human endeavor to conserve the natural world.” He continues: “it transplants you to a time when humans were secondary on earth.”

For more information about Tanzania visit; in the US: The Bradford Group, (212) 447–0027; email

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