Organised Milk based Sweets to Witness Strong Growth in India
IMARC Group expects the market for milk based sweets to witness double digit growth rates during 2015-2020. This growth will be fuelled by various factors which include - constantly increasing disposable incomes, increasing penetration of the organised sector, convenient packaging, improved shelf life and increasing demand from international markets.
In its latest report entitled “Dairy Industry in India: Market Size, Growth, Prices, Segments, Cooperatives, Private Dairies, Procurement and Distribution”, the company finds that increasing consumer interest in clean, hygienic and standardized food products are currently giving a boost to the organized sector. According to an analyst at IMARC Group “the presence of organised players such as haldirams and bikanervala is currently limited to the urban regions. In the semi-urban and rural areas, however, sweets made by traditional sweet makers (Halwai) are more popular. In the next 5-10 years, however, we expect organised players to increase their penetration in tier-2 and tier-3 cities also”. The report also finds that another factor that is expected to drive the organised sector is the increasing demand of milk based sweets in international markets. Improvement in products mainly in terms of shelf life and packaging are now making it convenient to export them to overseas markets.
IMARC Group’s new report “Dairy Industry in India: 2016-2020”, which is the fourth edition of their highly acclaimed publication provides market analysis, information and insights on the Indian milk based sweets market.
Introduction and insights into the Indian milk based sweets market
Current, historical and forecast volume demand of milk based sweets in India
Current, historical and forecast value demand of milk based sweets in India
Current, historical and forecast prices of milk based sweets in India
Drivers of the milk based sweets market in India
Competitive landscape of the Indian milk based sweets market
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