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World Travel Market Grow In-House Marketing and PR

World Travel Market Grow In-House Marketing and PR (Forimmediaterelease.net) World Travel Market (WTM) is pleased to announce the expansion of its in-house Marketing and Communications team with Micaela Juarez returning from maternity leave to take on the new role of Head of Marketing and Communications.

Micaela began her career working in sales within the hotel industry and worked in marketing and communications for Olivetti UK and Coca-Cola in Brazil before joining the WTM team at Reed Exhibitions eight years ago as Marketing Manager. Since joining the company Micaela was promoted to Head of Marketing in 2005 before taking on her new role as Head of Marketing and Communications, overseeing all of the marketing and communications functions for WTM. Fluent in five languages Micaela holds a Bachelor of Science degree from the University of Torino, Italy, and a Masters of Business Administration from Oxford Brooks University, England.

The newly expanded Marketing and Communications department includes the well established marketing team headed by Marketing Manager, Deena D'wala, Meridian Club and a new Conference and Seminar Executive, who will join the team in May. A further addition includes WTM's first in-house PR team, which includes PR Manager Arleigh Galant Vasconcellos and PR Executive Katy Kenyon. These highly experienced teams work hard to deliver excellent campaigns, helping both exhibitors and visitors achieve the most from WTM.

Under Micaela's direction, the department will continue to deliver a leading WTM campaign building on the success of the 2007 event. The team will continue to expand the WTM brand, branching out into new areas and markets within the Travel and Tourism industry.

Commenting on her new role, Micaela says, “I am very excited about this new challenging role and look forward to working closely with exhibitors, visitors and press alike, making sure WTM continues to deliver to the international travel and tourism industry."


World Travel Market - New Admissions Policy

World Travel Market (WTM), the global trade event for the travel industry announces a new admission policy, designed to benefit both exhibitors and visitors alike. The new WTM policy includes changes to the structure of the daily format, with WTM Opening Day on Monday 10 November, open to Exhibitors, Exhibitor Invitees, Ministers, and press. The following three days, Tuesday 11 November - Thursday 13 November, will be accessible to all Meridian Club members, Travel Trade professionals, Ministers and press, giving participants more flexibility to choose the days they wish to visit the exhibition.

Students will be invited to attend WTM on Wednesday 12 November and Thursday 13 November, where they will participate in a structured education programme. Individuals from the retail arm of the travel industry including travel agents, homeworkers and call centre staff will be invited to attend WTM on Thursday 13 November.

WTM remains a trade only exhibition. A full programme of conferences, seminars, B2B meetings, and industry initiatives will run across three days, Tuesday 11 November - Thursday 13 November and includes the UNWTO Minister's Summit, WTM World Responsible Tourism Day (WTM WRTD), along with a number of new initiatives on Thursday 13 November, such as an extended Responsible Tourism programme and exhibitor to exhibitor networking initiatives.

Reed Exhibitions

Reed Exhibitions is the world's leading events organiser. In 2007 Reed brought together over six million industry professionals from around the world generating billions of dollars in business. Today Reed events are held in 38 countries throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 39 fully staffed offices.

Reed organises a wide range of events, including exhibitions, conferences, congresses and meetings. Its portfolio of over 500 events serves 47 industry sectors, including:

Aerospace&aviation, automobiles, building&construction, electronics, energy, engineering, entertainment, environment, food&hospitality, gifts, healthcare, IT, jewellery, life sciences&pharmaceuticals, property, manufacturing, medical education, packaging&converting, printing&visual communication, security, sports&recreation, travel.

Working closely with professional bodies, trade associations and government departments Reed ensures that each and every event is targeted and relevant to industry needs. As a result, many Reed events are market leaders in their field.

Reed Exhibitions is part of Reed Elsevier Group plc, a FTSE-100 company and world-leading publisher and information provider. In 2006, Reed Elsevier made adjusted profit before taxation of £1,052 million on turnover of £5,398 million. 

For further press information please contact Arleigh Galant Vasconcellos on +44(0)20 8910 7038 email: arleigh.galantvasconcellos@reedexpo.co.uk

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