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RIBA Venues – Conference Formats are changing with Second Screen Technology

(Forimmediaterelease.net) In the past it has been important for speakers to keep their delegates engaged as much as possible. Stephanie Ellrott from RIBA Venues said that “delegates being on their telephone or chatting to one another was incredibly rude in the past and simply wasn’t the done thing. Now however, people being on their mobile phones iscommon and certainly is not frowned upon as often they are sharing the speaker’s content which is usually encouraged.”

At the end of last year, FreemanXP launched the FXP touch, a technology that harnesses second screen technology in order to increase audience interaction and real-time engagement with presenters. Ms Ellrott said “there has been a significant trend recently with more and more companies releasing second screen technology for companies to utilise.”

Jane Baker, vice president of client services international atFreemanXP, said “there is a lot of demand for second screen technology. Attendees are always looking to share content and information during events through platforms such as social media to their own outside networks.” She went on to say “this can help speakers extend the reach of their content beyond event attendees, as well as helping event planners tailor content to the audience, which will achieve greater performance against the event objectives…This shows a clear connection to improving ROI through second screen technology by helping live audiences communicate more effectively and sharing content in a more interactive way."

Ms Ellrott believes “second screen technology will become part of conferences more and more. Social media is incredibly important to most companies now and to have delegates sharing their content online and spreading the word about their business is a real plus.”

For more information on RIBA Venues, visit their website www.ribavenues.com

Company Name: RIBA Venues Contact Person: Stephanie Ellrott Email: venues@riba.org Phone: 02073073888 Address:RIBA Venues, Royal Institute of British Architects, 66 Portland Place City: London Country: United Kingdom Website: www.ribavenues.com/RIBAVenues/Home.aspx

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