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Wayn followers want to visit Reunion Island

Wayn followers want to visit Reunion Island ( In 2013, Reunion Island was voted as the “most beautiful island in the world” by members of Wayn. Since then, the destination has continued to attract fans from members of this social network dedicated to travelers around the world. Nearly 7,000 members claim to have already visited Reunion Island, and there are more than 258,000 who have expressed their wish to travel to the French island in the Indian Ocean.

With over 23 million users in over 193 countries around the world, Wayn – which stands for “Where Are You Now” – is a social network with significant influence around the world. With this, Reunion Island Tourism (IRT) had set up a communication campaign in order to promote the meeting destination as a unique and fascinating island with breathtaking scenery.

Who are the members of Wayn who have already traveled to Reunion Island?

Currently, these are 6,933 members of Wayn who have visited Reunion Island. These travelers are mostly from France (15%) and India (15%). Mauritius is in third place (7%), followed by the United States (5%), Britain (4%), and South Africa (3%). These are predominantly male (71%) aged between 30 and 39 years (39%).

A top five in activities emerges for those travelers:

General discovery of the island (36%);

Art and culture (31%);

The outdoors and adventure (29%);

Creole cuisine and gastronomy (28%); and

Festivals and events (28%).

Who are the 258,005 potential visitors?

If 6,933 people are already coming to Reunion Island, there are 258,005 members of this social media platform who want to go there. These potential tourists are in India (21%), the USA (6%), Pakistan (5%), the Philippines (4%), the United Arab Emirates (3%), and the UK (3% ).

For them, the top five activities to practice on the island is:

General discovery of the island (24%);

Art and culture (19%);

The outdoors and adventure (17%);

Festivals and events (17%); and

Creole cuisine and gastronomy (15%).

Today, Reunion Island has 251,632 fans on Wayn. Ranked fourth in 2013, Reunion gained two places in the overall ranking among the destinations on the site and now leads Mauritius and Seychelles. It now ranks in second position just after South Africa.

For the co-founder of Wayn, Jerome Touze, this increase is the “result of an ambitious and effective digital marketing strategy." He recalled that “The ‘meeting’ is present on the WAYN platform from 2013 and continues to surprise. Almost 7,000 members of the community have WAYN already at the meeting on the last two years, and we can observe an impressive attention since 2014, especially from emerging markets. With more than 250,000 fans in the world, […] we consider Reunion as one of the top destinations for 2015.”

Reunion Island Tourism’s expressed objective is to pass the threshold of 400,000 fans by the end of 2015.

For added information about the island’s attractions, click here:

MEDIA CONTACT: Evelyne Coustillat, Reunion Island Tourism, Phone: +262 (0)262 90 83 69, Fax: +262 (0)262 21 00 21,

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