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Centara’s latest beachside innovation takes off

Centara’s latest beachside innovation takes off ( BANGKOK, Thailand - Centara Hotel&Resort’s “beach bar” concept is now being implemented across a number of Centara properties, after a successful opening of the original Coast Beach Bar&Grill at the Centara Samui Grand Beach Resort, on the tropical Thai island of Koh Samui.

Coast is an all-day destination located upon the most beautiful southern stretch of Samui’s Chaweng beach, combining a tranquil beachside setting with a bar and grill restaurants. Designed in a relaxed, modern style, each outlet will form a natural hub around which guests can enjoy the sights of sand and sea, while eating and drinking beach-side at the times that suit them.

Indoor and outdoor seating options at Coast range from large sofas to round beach ‘day’ beds and sunken terraced banquets. Popular international dishes such as tapas are served continually, while the bar’s dedicated cocktail mixologists serve up an intricate array of tropical cocktails. During both day and evening, fresh seafood is chargrilled to perfection, and is served with a variety of salads and other popular side dishes. During the dinner hours, guests can chose from an abundance of innovative dishes, with a focus on grilled imported meats and local seafood.

To help create the perfect tropical beach atmosphere, Coast makes a point of always playing the latest in imported ambient music, favoring modern jazz and electronica styles. Additionally, an ever-changing line-up of live entertainment starts each sunset so that guests can experience some local musical talent and participate in a livelier social environment.

The roll-out of Centara’s other Coast concept bars will continue throughout 2015, with Centara Grand Mirage Beach Resort Pattaya’s Oceans being rebranded as Coast from May 2015 onwards, and Centara Grand Beach Resort Phuket building a dedicated new Coast restaurant to open during October 2015.

Centara Hotels&Resorts is Thailand’s leading operator of hotels, with 48 deluxe and first-class properties covering all the major tourist destinations in the Kingdom. A further 25 hotels and resorts in Maldives, Vietnam, Bali, Sri Lanka, Qatar, Laos, Ethiopia, Oman, Turkey and China brings the present total to 73 properties. Brands and properties within Centara ensure that specific categories such as couples, families, individuals, and meetings and incentives groups will all find a hotel or resort that is appropriate to their needs. Centara operates 36 branches of Spa Cenvaree, one of Thailand’s most luxurious and innovative spa brands, together with 7 branches of the value brand Cense by Spa Cenvaree, which provides core spa services for busy travelers. The company’s Kids’ Club is available at all the family-friendly resorts to ensure that the youngsters and teens have their own leisure zone. Centara also operates three state-of-the-art convention centers in Bangkok, and two in northeastern Thailand, one being located in Udon Thani and the other in Khon Kaen. The latest Centara brand is named COSI Hotels, an affordable lifestyle brand designed for travelers who predominantly make their bookings via the Internet and who want comfort and convenience at affordable prices; the brand is under development with the first property due to open in 2016.

For more information and reservations, please contact tel. +662 101 1234 ext. 1 or e-mail to href=""> or website

Wechat: CentaraChina

MEDIA CONTACT: Wilasinee Jinaut, Centara Hotels & Resorts, 999/99 Rama 1 Road, Pathumwan Bangkok 10330, Thailand, Tel: +66 (0) 2 769 1234, Fax: +66 (0) 2 769 1235, Email:

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