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Seychelles Tourism Board boosts the islands’ visibility on the French market

Seychelles Tourism Board boosts the islands’ visibility on the French market ( The Seychelles Tourism Board has joined forces with Etihad Airways, Air Seychelles, and island specialist tour operator, Passion des îles, to make Seychelles become more visible on the French market through a new campaign.

A total of 250 taxis are now being seen on the roads in the capital city of Paris, France, showing the campaign message ̶ Réservez votre envol à prix doux.

This campaign forms part of the Seychelles Tourism Board’s efforts to increase the islands’ visibility in its French market.

The timing of this campaign coincides with fashion week which was held March 3-11 when there is a huge taxi demand.

The adverts could not go unnoticed by both the French and the foreigners attending the fashion week shows.

In addition, special package offers were put on the market. Thousands of flyers were produced and distributed in the taxis so people have a better understanding on the offers with the fares. A newsletter emailing by TUI Passions des îles and sister company, Nouvelles Frontières, was also part of the campaign.

In parallel, a digital campaign in the form of banners on online travel portals was carried out. Other forms of promotions have also been planned with other tour operators throughout the year.


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