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Excellence in service is key to success says Reunion Island Tourism

Excellence in service is key to success says Reunion Island Tourism (Forimmediaterelease.net) Reunion Island Tourism (IRT) yesterday met the local media at their offices in St. Paul to brief them on a range of activities and measures taken to further improve tourism services for visitors to the island.

Extensive attention was given to a new guide of how best to handle the expectations of certain leading nationalities of visitors coming to Reunion Island, which was created by the group known as PTE or Professionals for Tourism Excellence. The nationalities, for now, are South Africa, China, India, and Germany although more target markets may be included in a future edition.

The choice of these nationalities becomes obvious when considering the following points:

• Germany is Europe's largest source market for Reunion Island, with over 10,000 arrivals in 2014;

• South Africa is a fast-developing market for the past three years; China and India have obtained administrative relief with the exemption of visas for Chinese and Indian tourists for short tourism stays on Reunion Island;

OBJECTIVE: TO CREATE THE IDEAL CONDITIONS FOR A SUCCESSFUL EXCHANGE WITH VARIOUS CLIENTELE

Published in the form of sheets, the guide “Getting to know to better accommodate" provides a detailed profile of German, Chinese, Indian, and South African visitors. These profiles were obtained from several studies conducted on these different markets. For each of these four nationalities, professionals in Reunion Island tourism discovered:

• their patterns of tourism activities;

• their expectations vis-à-vis the destination and in terms of services;

• a lexicon in their language (English, Hindi, Chinese, German);

• their desired type of stay, i.e., pure leisure or more active adventure holidays; and

• their preferences in cuisine.

With 3,000 copies printed, these guides will be distributed to about 1,000 recipients across Reunion Island’s tourism industry. The new guides can also be downloaded from the website of Reunion Island Tourism as of today, March 20.

CULTURAL TOURISM: A MAJOR CHALLENGE FOR REUNION ISLAND

This new action is in line with those conducted upstream in order to establish a common culture tourism on Reunion Island.

Reminder:

• the Innovation Tourist Trophy “Osez le Tourisme," designed for students studying for their Bachelor’s and Master’s degree;

• enhancement of the tourist attraction of the island with the teaching moments for schools: Happy Families game on the theme of tourism for primary classes, learning booklet on business tourism for students in third, a challenge picture on tourism businesses towards the second classes; and

• the campaign “Proud of my island and my job" with 24 videos made on the trades so immersive tourism.
Through these actions, the PTE group aims to contribute to the excellence of the tourist destination through innovation of its tourism products, training its players, awareness of industry professionals, and the local population.

In 2015, PTE provides for the signing of a partnership with ERASMUS, signing a partnership with the Confucius Institute and the University in order to encourage Chinese students internships with professionals and make the prescribers destination, organizing awareness half-days in English from Reunion professionals, and broadcast spots “The tourism moment" 1st Meeting on local chains (TV and the Internet).

The PTE group includes the Regional Council; the Fund Insurance Training of Employees of Enterprises and Agricultural Holdings (FAFSEA); the Council Economic, Social and Regional Environmental (CESER); Pôle Emploi; the Enterprise Directorate of Competition, Consumption, Labour and Employment (DIECCTE); the Rector; the University of La Réunion; the Professional University Institute (IUP) Tourism; the Chamber of Commerce and Industry of La Réunion (CCIR); the Conservatoire National des Arts et Métiers (CNAM); the Union of Industry Hospitality Trades (UMIH); the Union of Hoteliers of Reunion (UHR); the Tourism Club; the National Union of Travel Agents (SNAV ); the Association for Professional Training of Adults Reunion (AFPAR); the Insurance Fund for the Hospitality Industry Training (FAFIH) Opcalia; and the Association for the Management of Small and Employee Training Medium Enterprises (SMEs AGEFOS) Regional Committee of Innovation and Tourism Directorate.

MEDIA CONTACT: Evelyne Coustillat, Reunion Island Tourism, Phone: +262 (0)262 90 83 69, Fax: +262 (0)262 21 00 21, E.COUSTILLAT@reunion.fr

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