GOLDEN TULIP HOSPITALITY UPGRADES THE HOTEL WEBSITE PLATFORM
Amersfoort (NL)/Lausanne (CH), 10 May 2006 â€“ Golden Tulip Hospitality is proud to announce the launch of the new hotel website platform. This platform consists of more than 170 individual hotel websites, which are maintained by each Golden Tulip Hotel, Tulip Inn and Golden Tulip Resort individually.
The websites have been redesigned and improved to communicate the services and tools that Golden Tulip Hotels, Inns & Resorts offers to its business and leisure visitors.
Key enhancements include:
Dynamic Flash multimedia offering hotels better opportunity to present richer content.
Calendar view with integrated real time availability, and dynamic rates for a better shopping experience.
Improved design, according to the latest standards in web design and corporate identity.
Easy navigation throughout the website.
Built to offer flexible search engine optimisation (SEO) compatibility.
New special features available for hotels, such as viral marketing functionalities.
Web based Content Management System (CMS) that encourages hotels to update their website content regularly, offering updated and seasonal content to its visitors.
Hans Kennedie, President and CEO of Golden Tulip Hospitality Group, comments: â€œWith over 1 billion internet users worldwide now, we firmly believe in a strong web presence. This upgrade is another step in our E-commerce strategy, where we continue to offer our hoteliers the latest technology to leverage their brand performance.â€
â€œThe current hardware and software architecture allows us to deploy scaleable technology running various programming elements - something that is crucial in providing services in the international hospitality arena.â€, adds Riko van Santen, VP of Electronic Distribution & IT of Golden Tulip Hospitality.
The Golden Tulip hotel website are part of the Golden Tulipâ€™s sophisticated Internet strategy based on a network of hotel, local, regional and country websites all equipped with real-time online availability and booking options in multiple languages. Golden Tulip Hospitality Group were the first international hotel chain to launch a mobile device website, as well as RSS feeds from the brand website.
About Golden Tulip Hospitality Group
Golden Tulip Hospitality Group (www.goldentuliptop.com) with its head offices in Amersfoort, The Netherlands and Lausanne, Switzerland, is a worldwide hospitality company with more than 630 hotels, 58,000 rooms in more than 49 countries. The Golden Tulip Hospitality Group franchises and manages hotels in Europe, the Middle East & Africa, the Asian Pacific Region and the Americas. In 2006, Hotels Magazine has ranked this company the 18th largest hotel chain.
As a multi-brand hospitality firm, the Golden Tulip Hospitality Group offers services in the two, three, four and five star categories. On the two-star side Golden Tulip has an alliance with the French B&B hotel chain. The three-star concept is the Tulip Inn for the limited-service first-class category, the four-star category falls under the Golden Tulip brand for the Superior First-Class business and Resort hotels and the recently introduced five-star concept Royal Tulip. In addition Golden Tulip offers its services through its commercial alliance with TOP International, a German based hotel consortium.
In the fall of 2006, Golden Tulip introduced BRANCHE, Restaurant, Bar and Lounge. This is a free standing restaurant chain, which will have establishments in most Golden Tulip Hotels and Tulip Inns operated by Golden Tulip. For more information please visit www.brancherestaurants.com
For more information on the 45 years of existence of Golden Tulip please visit www.goldentulip.com/45years
Golden Tulip Hospitality Group
Mw. Rocio Manzanares-
Corporate Communication Manager
Tel: +31 33 2544 828
Fax: + 31 33 2544 816