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Firsts for Reunion Island: hotel attains EU Ecolabel & FB page exceeds 10,000

Firsts for Reunion Island: hotel attains EU Ecolabel & FB page exceeds 10,000 ( Created by the European Commission in 2003, the European Ecolabel is a unique label, formally recognized at the European level and useable in all member states of the European Union. It allows a business to reduce energy costs, to associate the team to the life of the company, to improve relationships with suppliers, and to provide answers to growing customer expectations in terms of sustainable development. The European Ecolabel acceptance and market penetration has grown by 67 percent between 2012 and 2014. In 2015, 357 institutions and companies were holding the European Ecolabel, including 286 for “tourist accommodation service” and 71 for “camping services” against just 197 establishments in 2013.

The European Ecolabel certification is the most demanding environmental certification of the European market. Palm Hotel&Spa, an upscale hotel in the south of Reunion Island, has obtained this certification, the first of its kind in the island and also the first in any of the French overseas regions.. The certification process and subsequent audit focuses on these key areas:

• Reducing energy and water consumption;

• Waste sorting and reducing waste;

• Use of renewable energy sources and less harmful substances;

• Use of products from short circuits and the local economy; and

• Customer awareness and staff in the environmental emergency.

Reunion Island Tourism (IRT) was swift to congratulate the hotel, arguably the best on the island, for this achievement and no doubt the news will spread at ITB 2015 where the hotel, together with IRT and other stakeholders, is working the European market hard to get more visitors to the island.

In a related development, the Facebook page “Insel La Reunion,” created for the German market, just passed the 10,000 mark. Since the beginning of 2015, the German fan community liked the page with a passion, and at the end of February, the threshold of 10,000 likes was crossed.
The increase was gained over the regularly-published posts on the page which include photos of the scenic parts of the island, videos, articles, details on contests and competitions, and other news. This comprehensive content allows users, mostly from Germany and Austria, to keep in close touch with Reunion Island. The page owes its success to its fans, many of whom had previously visited Reunion Island and finally have a platform where they can share their holiday experience and pictures with other like-minded individuals on social media.

Added to this are the different marketing actions and communications undertaken by the office of the Reunion Island Tourism in Germany: organizing competitions, distributing e-newsletters and the publication of eight destination pages in magazines and German newspapers.

Reunion Island, through the presence at ITB 2015 and by attending a series of other tourism trade shows across the country, continues to market the island to the German public, and the more than 10,000 likes show that the campaign has taken root.

A new achievement for the destination that never fails to win the hearts of visitors.

For added information about Destination Reunion, click on

MEDIA CONTACT: Evelyne Coustillat, Reunion Island Tourism, Phone: +262 (0)262 90 83 69, Fax: +262 (0)262 21 00 21,

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