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Impact Unlimited Proves Bigger Isn’t Always Better

Impact Unlimited Proves Bigger Isn’t Always Better ( Impact Unlimited, a leading provider of brand communications for events, meetings, and exhibits worldwide, has won the Best of Show award for EXHIBITOR2008, the national conference for trade show and event marketing, which was held March 9-13, 2008, at the Mandalay Bay Convention Center in Las Vegas. Impact was honored in the 200-square-foot or less booth category for its unique utilization of a small space and creative integrated marketing program.

“This award is one that we are truly proud of,” said Ken Payne, President of Impact Unlimited. “It is a testament to the creative capabilities of the entire Impact team, and the fact that a fresh innovative approach can yield meaningful results regardless of the size of the project or exhibit.”

Impact’s innovative program for EXHIBITOR2008 was centered on reinforcing the company’s ability to infuse creativity into every aspect of the show’s program. Beginning with pre-show e-blasts which tied into a show specific Web site, Impact set out to create an integrated marketing program that played off the unique size and location of the booth. The campaign also included hotel room drop and check in cards that tied into the overall theme with tag lines such as “Big Card Small Booth,” “Small Card Big Prizes” and “Big Ideas Big Payoff.”

In addition, Impact offered compelling giveaways to drive traffic to the booth. Attendees could enter to win an Apple i-Pod Touch or one of five Impact Program Makeovers which included:
• A 10’x10’ Bauhaus Kit Exhibit
• A Custom Brand Animation
• A City Dine-Around Program
• Four 30” x 40” Booth Graphics
• A Post Show Measurement/ROI Report

EXHIBITOR2008 Best of Show awards are judged on exhibit design and integrated promotional concepts and tactics.

“This show gave us the opportunity to practice what we preach,” said Mr. Payne. “We were able to showcase that it doesn’t matter where you are on the exhibit floor or how big or small your booth is you can still make an impact. In the end creativity and innovation can offer a greater return than size and location.”

To learn more about Impact Unlimited’s creative solutions and how to drive traffic to your booth, visit

About Impact Unlimited
Headquartered in Dayton, N.J., with offices in, Zurich, and São Paulo, Impact Unlimited is a creative and strategic company that provides a breadth of products and services that help its clients optimize investments in events, exhibits, and meetings. The company’s award-winning creative services, along with its in-house production capabilities and worldwide logistics network, provide clients with design-driven solutions for building their brands and their businesses at the most critical point in the marketing continuum — face-to-face at events, exhibits and meetings worldwide.
With 35 years of experience and success, Impact Unlimited serves a Blue Chip portfolio of clients spanning North and South America, Europe, Asia, Africa and the Middle East.

Tiffany Miller
(908) 722-5757

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