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RIBA – Video Conferencing in valued by Businesses despite wide-spread take-up

(Forimmediaterelease.net) The benefits of video conferencing are huge as demonstrated by Polycom in a recent study they have done. Polycom found that 90% of those who regularly use video conferencing experience a higher productivity and improved teamwork as well as financial savings.

Many of the respondents listed saving time as the key benefit to video conferencing. Stephanie Ellrott from RIBA Venues, an events venue in central London, said that “face-to-face meetings are invaluable however it is not always possible to get everyone in the same place at the same time due to people’s busy work schedules. Hiring a meeting room with video conference capabilities is a sensible solution as it allows companies to get things done.”

There is a lot of hesitation when it comes to video conferencing. Rob Bamforth, Principal Analyst at Quocirca, a research company, said that “much of the thinking that video conferencing [equipment] is hard to use is based on a combination of perceptions from older hardware (which was harder to use) and mostly a lack in confidence stemming from infrequent use. It has almost been self-fulfilling. These perceptions are more prevalent in those who have been working for some time and have perhaps experienced the older systems."

He went on to say: “Unfortunately the potentially more tech-receptive digital natives, despite being frequent consumer users of video, are often excluded from regular business use when organisations have only deployed it for senior staff. Regular use, by all levels and in all locations is a much more healthy usage paradigm for video, just like it was for the fixed and mobile phones before."

Many younger workers utilise video conferencing with the survey finding 45% of end users will regularly use their mobile devices such as laptops, tablets and mobile phones. The problem with this though is that the quality tends to be poor.

Ms. Ellrott from RIBA said that “more and more people are feeling confident to use our video conferencing equipment. We have technicians on hand that can show customers how to use the equipment which gives them confidence to use it to full effect.”

For more information on meeting rooms in Central London with video conferencing capability, visit www.ribavenues.com

Company Name: RIBA Venues Contact Person: Stephanie Ellrott Email: venues@riba.org Phone: 02073073888 Address:RIBA Venues, Royal Institute of British Architects, 66 Portland Place City: London Country: United Kingdom Website: www.ribavenues.com/RIBAVenues/Home.aspx

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