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PATA Announces First 'Pacific Asia Media Exchange'

PATA Announces First 'Pacific Asia Media Exchange' (Forimmediaterelease.net) The first Pacific Asia Media Exchange (PAMEX) will take place June 14 at the Sheraton Gateway Hotel at Los Angeles Airport. The new event was formally announced by Pacific Asia Travel Association (PATA) Regional Director-North America Mr Jim Ferguson today.

Mr Ferguson said: “We're inviting more than 100 writers, editors and broadcasters to meet one-on-one with representatives of our PATA-member destinations, as well as with representatives of emerging regions, leading tour operators, attractions and industry suppliers."

Expanding media coverage of Asia Pacific destinations has been vital to the impressive increase in US visitors to the region over the past five years, Mr Ferguson said. “We're out to accelerate that process and to generate more contacts, stories and broadcasts about Asia Pacific's diverse destinations through PAMEX."

PATA President and CEO Mr Peter de Jong said: “The free-flow of information between media and exhibitors at PATA events is a proven formula to accelerate market growth. Through PAMEX, we hope to actively encourage arrivals growth from the US to the rest of the Asia Pacific region."

PAMEX is designed as a business forum of structured one-on-one appointments. Each exhibitor will be assigned a table and will meet up to 20 journalists in a day-long series of 15-minute interviews. A lunch and networking coffee breaks will also be included.

Interested exhibitors should visit the PAMEX Web site at www.PacificAsiaMediaExchange.com for more information and to apply for registration. The cost of registering one representative to meet invited media will be US$995 for PATA members and US$1,195 for non-members. Registration and media appointments will be managed through the PAMEX Web site. Overseeing PAMEX is PATA member Donald N. Martin&Company.

Who: Some 100 journalists, publishers and broadcasters to meet with about 100 Asia Pacific destinations, attractions and suppliers.

When: Wednesday, June 14, 0800-1930

Where: Sheraton Gateway Hotel (at LAX), 6101 West Century Boulevard, Los Angeles, CA. 90004.

What to do now:
EXHIBITORS should go to www.PacificAsiaMediaExchange.com for more information and apply for registration. Exhibitors may address questions to Donald N. Martin&Company. Tel: (1-212) 922-0400. E-mail: href="mailto:PAMEX@dnmartinco.com">PAMEX@dnmartinco.com.

ABOUT PATA

Founded in 1951, the Pacific Asia Travel Association (PATA) is the recognised authority on Asia Pacific travel and tourism. PATA provides leadership and advocacy to the collective efforts of nearly 100 government, state and city tourism bodies, more than 55 airlines and cruise lines, and hundreds of travel industry companies. In addition, thousands of travel professionals belong to dozens of PATA chapters worldwide.

PATA's mission is to enhance the growth, value and quality of Asia Pacific travel and tourism for the benefit of its membership. PATA is a not-for-profit organisation.

Find out more at www.PATA.org.

JOURNALISTS should register their interest at www.PacificAsiaMediaExchange.com. Invitations will be sent in May. Media questions should be directed to Lois Gerber. Tel: (1-201) 866-7181; Lois.Gerber@dnmartinco.com.

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