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Mongolia Targets America’s Travel Trendsetters

Mongolia Targets America’s Travel Trendsetters ( Mongolian tourism officials, at their first ever press breakfast held in the US, presented “Mongolia, Heart of Asia and Home to Friendly Nomads”, as the next new destination for America’s travel trendsetters. The event, hosted by The Mongolia Tourism Organization (MNTO) and the Ministry of Roads, Transport and Tourism (MRTT) of Mongolia, took place at Tavern on the Green in New York City.

At the press event, promotional plans were unveiled, highlighting Mongolia as the emerging destination for Americans seeking travel experiences from the adventurous to the luxurious. The Central Asian nation’s growing popularity in the travel market was recently evidenced in National Geographic Adventure Magazine, which named Mongolia a “Best of 2008 Adventure Destination”. The award was presented at the press event by magazine Travel and Tourism Director Bryan Kinkade and Senior Editor Mike Benoist at Friday’s event.

The event also marked the opening of MNTO’s US tourism office, operated in partnership with The Bradford Group, a NY-based Marketing/Advertising/PR firm. The office will serve as a hub for industry professionals ready to feature Mongolia in their travel repertoire, particularly in 2008 when the country will experience a solar eclipse, which will be featured in many summer itineraries. To gear up for this and future years of expanded tourism, MNTO has fast-tracked its entry to the US market by becoming a member of three prestigious travel industry groups: US Tour Operators Association (USTOA), American Tourism Society (ATS), and Adventure Travel & Trade Association (ATTA).

H. E. Enkhtsetseg Ochir, Ambassador, Permanent Representative of Mongolia to the United Nations, believes the US market is just the place to extend Mongolia’s invitation to international travelers: “Americans are well known as trendsetters when it comes to travel, and the allure of Mongolia’s vast landscapes and nomadic culture offers US travelers the opportunity to explore the unexplored,” said the Ambassador, eager to present Mongolia as a destination of adventure, as well as comfort. “There aren't many places where you can ride a horse, visit a nomadic family, then enjoy French cuisine and a massage at a brand-name hotel like Kempinski or Hilton all in the same day,” said MNTO board member Indraa Bold. “Mongolia routinely exceeds visitors’ expectations!”

For more information visit or contact The Bradford Group, 212-447-0027; href="">

About Mongolia
· Independent, parliamentary republic located in Central Asia between China and Russia
· Home of the legendary Chinggis Khan, nomadic herders, the Gobi desert, and rich folk traditions
· Capital city, Ulaanbaatar, offers five-star accommodations and direct links to international hubs
· Travel highlights: horse trekking, visits with nomads, dinosaur fossils, archeological ruins, festivals, & temples
· Mongolia will enjoy ideal viewing of the August 2008 solar eclipse

About Mongolia National Tourism Organization (MNTO)
MNTO’s mission to globally enhance a unified branding and marketing of Mongolia, its people, and its products, as a unique tourist destination. Marketing itself as “Mongolia –the Heart of Asia and Home to Friendly Nomads”, the MNTO US-representation will focus on building a tourism profile with the travel industry & travel consumer.

At a recent press breakfast to launch Mongolia National Tourism Organization (MNTO) in the U.S. market
From left to right: David Parry, Chairman, American Tourism Society (ATS) & Chairman, Academic Travel Abroad, Inc.; Indraa Bold, Governing Board Member, (MNTO); Erdenchimeg Batmunkh, Executive Director, MNTO; Tim O'Neill, Finance and Business Development Advisor and Deputy Chief of Party, EPRC Project, Chemonics.

For editorial contact: Karen Hoffman / Fran Levine; The Bradford GroupTel: (212) 447-0027; Fax: (212) 725 8253;

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