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THETRADESHOW Partners Announce the Cruise and Vacation Show

( Alexandria, Va., May 9, 2007 –THETRADESHOW partners announced today a partnership with Prestige Travel and Cruises American Express to produce the 13th Annual Cruise and Vacation show in conjunction with THETRADESHOW, Saturday Sept. 8, from 10:00 a.m. to 3:00 p.m. at the Las Vegas Convention Center. The 13th Annual Cruise and Vacation show is an optional, added value event for suppliers to gain exposure to the U.S. consumer market. Attendees may participate in the show independently, or take advantage of both the Cruise and Vacation show and THETRADESHOW.

Suppliers interested in reaching consumers have the perfect opportunity to connect with the 3,000 anticipated attendees, by exhibiting at both THETRADESHOW and the Cruise and Vacation show. This partnership allows THETRADESHOW exhibitors a chance to tailor their exhibit package depending on whether it’s the trade, consumers or both that they are trying to target.

“We at Prestige Travel are excited about partnering with THETRADESHOW on the upcoming 13th Annual Cruise and Vacation Show,” said Kathy Falkensammer, CTC, owner and president of Prestige Travel & Cruises American Express. “The Las Vegas market recognizes our travel shows as the main vacation planning travel event. The consistency and longevity of our shows continue to draw thousands of consumers. With the Cruise and Vacation Show being held prior to THETRADESHOW, it affords a great opportunity for the suppliers to be in one location and showcase their product to the vacation consumer and the travel agent community.”

The 13th Annual Cruise and Vacation Show will showcase various cruise and tour vendors from the world’s leading companies, tourism boards, hotels and resorts, airlines, and other travel related entities. The show also will feature product and destination seminars geared towards the travel consumer, as well as entertainment. With Las Vegas as on the list of the top fastest growing cities in the United States, the event continues to draw vacationers. The Cruise and Vacation Show stimulates consumers with getaways ideas and provides attendees a jump start on planning vacations for the year ahead. The show is marketed with an all-media campaign, consisting of newspaper, radio, television, direct mail and in-store displays at all Prestige Travel & Cruises American Express offices.

THETRADESHOW is created and supported by the travel industry’s leading organizations including the American Society of Travel Agents (ASTA), ITB Berlin, ACTA, AirTran, American Express, Adventures in Travel Expo, CLIA, ETOA, IGLTA, Las Vegas Convention and Visitors Authority, NACTA, NBTA, NTA, Orlando Travel & Visitors Bureau, TourismCares, The Travel Institute, Travel Industry Association of America, USA Today, USTOA and

For more information on THETRADESHOW, call 1.866.870.9333 or visit

THETRADESHOW (Travel Retailing and Destination Expo) is a 3-day, in-depth networking and educational event. Global and inclusive, THETRADESHOW, powered by ASTA and ITB Berlin, unites under one roof travel suppliers and buyers from all over the world, representing every segment of the travel and tourism industry. It is the trade show event for travel decision makers. For more information on THETRADESHOW, call 1.866.870.9333 or visit

Contact: Kristina Rundquist/Ayanna Canty 703-739-8710

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