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W12 Conferences – Face-to-face Meetings are more effective than Virtual Meetings

( United Kingdom - The personal touch is so important when it comes to meeting clients. A study by Travel Weekly found that about half of business professionals believe they lost a contract or client because they didn’t meet enough face to face. Over 80 percent felt face-to-face meetings were the best way to build long-term business relationships.

This belief is supported by researchers for the Business Meetings in a Modern World study who surveyed more than 2,000 businesspeople in the U.K., U.S., India, China and the U.A.E., according to Travel Weekly magazine. The recent findings demonstrate the importance of holding face-to-face meetings and conferences even as professionals attend an increasing number of virtual meetings – nearly two-thirds of respondents said they have attended more web-based meetings over the past five to 10 years.

“Although developments in technology allow business men and women to make achievements in meetings that would have been impossible a few years back, meeting face-to-face continues to bring significant benefits that are much harder to obtain through virtual channels,” business psychologist and body language expert Hazel Carter-Showell told Travel Weekly. “One of these benefits is building trust, which research has shown is behind many profitable companies. Trusted companies have higher morale, productivity, lower employee turnover and create deeper relationships with their customers."

About half (53%) of recipients felt connecting on social media helped them develop sturdier relationships with business associates. Ms Jiminez from W12 Conferences, a London events venue, said that virtual connections and web-based conferences are a valuable way for business people to connect, although there is an intrinsic value in meeting in person.

Ms Jiminez compared virtual meetings with face-to-face meetings by say “we know that virtual connections are a valuable part of the equation, but there is no substitute for personal interaction and this is why face-to-face meetings are best”. “As a conference venue in central London, we see the benefits every day. People can build connections while meeting, discussing common issues, training, and networking.”

For more information, please visit

Company Name: W12 Conferences Contact Person: Tosca Jimenez Email: Phone: 02033131609 Address:W12 Conferences, Artillery Lane, 150 Du Cane Road City: London Country: United Kingdom Website:

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