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ITB Convention Market Trends & Innovations on course for success

( “At the ITB Berlin 2007 the ITB Convention Market Trends & Innovations again fully justified its role as the travel industry’s think tank “, concluded Professor Dr. Roland Conrady, scientific director of the ITB Convention Market Trends & Innovations. The marked and positive international response to the convention’s attractive programme comprising high-ranking speakers and panel guests from business and politics resulted in impressive visitor attendance with record numbers. A total of 9,000 trade visitors from around the world took part in the five-day convention, a 25 per cent increase over last year’s figure. Dr. Martin Buck, Messe Berlin Director Competence Center Travel & Logistics: “The ITB Convention has become an important part of the ITB Berlin, again emphasising our role as the global tourism industry’s leading travel trade show.“

Among the main highlights attracting the public were the ITB Future Days and the climate change debate which currently presents a challenge to the travel industry. The ITB Hospitality Day and the ITB Aviation Day also underlined their role as leading industry forums. Now in its third year, the ITB Business Travel Days event is a firmly established platform for business travel managers, offering practical workshops, national forums, and the newly introduced Suppliers Day. With such a packed programme of seminars the individual events achieved higher visitor numbers. Altogether over 2,000 trade visitors came to find out about the latest developments in the business travel sector.

This year the top-level href="mailto:PhoCusWright@ITB">PhoCusWright@ITB Travel Technology Convention successfully staged its second event. For two days the focus was on innovations in this fast-developing sector, and the new programme schedule proved to be a welcome service to participants. Each of the sessions on the first day was repeated a day later, enabling the 500 registered attendees to flexibly arrange their own visits. On average some 125 trade visitors attended the papers and subsequent roundtable discussions. Many made use of the lounge area to exchange views with leading speakers from href="mailto:PhoCusWright@ITB">PhoCusWright@ITB Berlin. This was also the first year that the Travel Technology Convention href="mailto:PhoCusWright@ITB">PhoCusWright@ITB in Hall 7.1b included an integrated exhibition area, which complemented the Travel Technology section in a very positive way.

Those wishing to find out more about the convention can download those papers held at the ITB Convention Market Trends & Innovations 2007 which speakers have now released. They form part of the convention programme and are available as of now at

An equally expert reference work on the world’s largest tourism convention was recently published by Springer Verlag: “Trends and Issues in Global Tourism 2007“ (53.45 euros, 235 pages, 40 illustrations, ISBN: 978-3-540-70831-5). The ITB Convention Market Trends & Innovations 2006 provided the basis for the book, which documents mega trends and their effect on the tourism industry. Other sections deal with aviation management, destinations, marketing and sales management, travel technology, business travel management, and the long-term prospects of the travel industry. The book is edited by Prof. Dr. Roland Conrady, FH Worms and Dr. Martin Buck, Messe Berlin, and can be ordered at the german website of ITB Berlin or

The ITB Berlin 2008 and the ITB Convention Market Trends & Innovations 2008 are again taking place from a Wednesday to a Sunday, from 5 to 9 March 2008, with trade visitor days from Wednesday to Friday. Next year Messe Berlin celebrates a premiere with the first ITB Asia, which takes place in Singapore from 22 to 24 October 2008.

ITB Berlin:
Astrid Ehring
Press Officer
Messedamm 22
D-14055 Berlin
Tel.:+ 4930 3038-2275
Fax: + 4930 3038-2141

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