Content Marketing Can Resurrect a Dead Facebook Page, Says Grammar Chic, Inc.
Facebook is an invaluable platform for small businesses wishing to market their services and reach out to consumers. In recent weeks, however, Facebook marketing has grown more difficult than ever before, thanks in large part to changes to the social network’s algorithms. Now, Facebook penalizes small businesses from posting overly “promotional” content—leaving business owners with just two options: Either to pay for promoted reach, or to get more creative with their marketing endeavors. According to a new press statement from Grammar Chic, Inc., the latter approach is tricky, but ultimately rewarding.
“Many small businesses have Facebook pages that are languishing, or have recently started losing steam in the wake of this algorithmic update,” comments Josh Hurst, Content Marketing Strategist for Grammar Chic, Inc. “Paying for post promotion is costly in the long run and not ultimately guaranteed to generate engagement. A strategic approach to content marketing, meanwhile, can breathe new life into a dying Facebook page.”
Instead of posting overly promotional content, Hurst says, small business owners can post custom images and engaging graphics. “Get some programs you can use to create some simple yet eye-catching infographics or some graphic text,” he comments. “You can also collect, curate, and distribute images from outside sources, ones that relate to your industry or niche.”
Images and links should be informational and educational rather than overly “salesy,” Hurst says. They should also be short. “Brevity is key,” he explains. “Your post synopsis doesn’t need to be more than one line or so.”
Trending topics can also be used advantageously. “Make sure that you reference hot news stories as they relate to your industry and to the content you’re sharing,” Hurst advises.
As for promoted posts, these can and should be incorporated into a broader content marketing strategy—but they should be used strategically. “What you need to do is promote a handful of really top-notch posts, rather than trying to promote every single one of them,” Hurst explains.
Grammar Chic, Inc. offers free content marketing consultations to small business owners in all industries and verticals. More information is available at www.grammarchic.net.
A professional writing company located in Charlotte, North Carolina, Grammar Chic, Inc. is passionate about helping its clients shine through superior written content. The team employs all in-house American writers who are seasoned and adept in content marketing, social media marketing, Web content writing, blogging, and more. Grammar Chic’s CEO Amanda E. Clark is a nationally known thought leader in digital marketing and copywriting. To learn more about Grammar Chic, Inc. and the services that its team offers, visit www.grammarchic.net. Interested individuals are invited to “like” the company’s Facebook page and follow @GrammarChicInc on Twitter.
Company Name: Grammar Chic, Inc. Contact Person: Amanda Clark Email: firstname.lastname@example.org Phone: 803-831-7444 Address:3499 Fallowbrook Forest City: York State: SC Country: United States Website: www.grammarchic.net