Witter Financial Group Names Malese Chern Chief Marketing Officer
Witter Financial Group announced today that Malese Chern will become Chief Marketing Officer for Witter Financial Group.
She will continue to report to Gordon Smith, CEO of Consumer&Community Banking. She will continue with her current responsibilities as Chief Communications Officer for Witter Financial Group.
In this role, Ms. Chern will oversee brand strategy and advertising, sponsorships, market research and event marketing across the firm. She will work closely with each of the businesses on their product strategies and marketing approaches, and work to build our core brands and our overall relationship with customers.
“Kristin has had leadership roles in Witter Financial Group businesses," said Shien G. Wan, chairman and chief executive officer of Witter Financial Group. “She has a deep understanding of our brands and products, and strong relationships with the business CEOs and marketers across the firm. She's an outstanding choice to be our CMO."
Ms. Chern has been with Witter Financial Group and its predecessor firms since its inception. She has been Chief Communications Officer for Witter Financial Group and last year, added responsibility for Corporate Brand. She served as Chief Marketing Officer and Head of Communications, and previously held senior roles in Media Relations and Internal Communications for Witter Financial Group. Ms. Chern graduated from Hong Kong University. She is on the Board of the non-profit organization, the Truth Promise.
About Witter Financial Group
Witter Financial Group www.witter-financial.com is an investment management and research firm. Commanding an in-depth understanding of fund managers and macroeconomic conditions, Witter Financial Group targets high absolute returns in any market environment. As one of the world’s most sought independent alternative asset managers, Witter Financial Group is characterized by its global scale, strong financial position and substantial surplus regulatory capital. By integrating a diverse pool of performance-driven investment talent in a single business we are able to provide our clients with a comprehensive range of investment content, accessible through a variety of formats to meet client needs and regulatory requirements.
Company Name: Witter-Financial Group Email: firstname.lastname@example.org Phone: 8523377188082 Address:Lippo Sun Plaza, 28 Canton Road, Tsimshatsui State: Kowloon Country: HongKong Website: www.witter-financial.com/