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“Viva in the Air” Hot Air Balloon Weddings Record Attempt & Chiang Mai International Heritage Festival, 2008

“Viva in the Air” Hot Air Balloon Weddings Record Attempt & Chiang Mai International Heritage Festival, 2008 (Forimmediaterelease.net) Two major events will happen in Chiang Mai, Northern Thailand, from 7th- 9th March 2008 - a mass hot air balloon betrothal , and an “International Heritage Festival"

Just after dawn on Saturday morning 8th March, 16 hot balloons will lift fourteen couples, plus members of the press and media, high above the city. A registrar in each balloon will conduct an official wedding ceremony in the sky. The record-breaking “Weddings in the Air” attempt, to be certified by “Ripley’s, Believe it or Not” is expected to draw a large number of media representatives and spectators, turn thousands of heads skywards, and probably bring early morning traffic to a halt. As a warm up, there will be early morning untethered balloon launches over the city on the 5th and 6th March.

The international festival will begin on 7th March 2008 in the grounds of the Lanna Polytechnical College. Marching bands, more launches of untethered balloons, colourful trading booths, and a classic cars display will form the backdrop for an unusual Festival created by members of the foreign community featuring attractive displays and native products, plus amateur performances of song, dance, and other forms of entertainment reflecting their homeland. Countries represented will include Austria, China, Germany, Hungary, India, Israel, Italy, Japan, Korea, Malaysia, Nepal, Norway, Philippines, Puerto Rico, Switzerland, Tahiti, Thailand, Turkey, Uganda, UK, USA,&Vietnam. Visitors to the festival will therefore enjoy a global presentation of traditions, national dress, music, handicrafts, and cuisine in an ambiance designed to engender goodwill between nations, increase trade, and boost tourism.

Added to this will be a large variety of local sights and sounds, including some of Thailand’s top showbiz personalities, spectacular parades, and concerts by first-class performers. To top it all, there will be hot air balloon “Night Glows” and fireworks synchronized with music.



The desirability of holding an international festival in Chiang Mai had been talked about for many years, but until now had come to nothing. Combining it with a destination wedding in hot air balloons, plus a record attempt gives it a particularly interesting profile. The idea of inviting resident foreigners to participate and become 'founders' or 'pioneers' of the festival adds greatly to the novelty, and will establish the historic city (founded in 1296) as a destination to watch for innovative future events.

Both the Balloon Weddings and the Festival are sponsored by Krungthai Card Public Company Limited and MasterCard, plus Master Car, Centara Duang Tawan Hotel, Mandarin Dhara Devi Hotel, and Samsung, in association with the Tourism Authority of Thailand, and Chiang Mai Province.

The organiser is Earth Wind&Fire Co. Ltd., the first and longest-established hot air balloon operator in Thailand, which is committed to showcasing the Lanna Thai capital as the vibrant cosmopolitan city it has become in recent years. The company plans to make the festival a major annual event.

Web sites for more information:

www.chiangmaiheritage.com
www.chiangmaiheritagefestival.com

Summary and Contact Information:

“Viva Weddings in the Air”
Hot Air Balloon Record Attempt
Date: Saturday 8th March 2008
Tentative launch time: 0730 hrs
Location: Green Valley Country Club, Chiang Mai

Chiang Mai International Heritage Festival
Dates: 7th – 9th March 2008
Admission fee on all days: Baht 50.- per person
(Students and children under 12 half price)
Location: Lanna Polytechnical College, Superhighway, Chiang Mai, next to Lanna Hospital.

Ms. R. Jafri Promotion & Public Relations Director Chiang Mai International Heritage Festival Tel: +66 (0) 53 379 680 Fax: +66 (0) 53 379 676 Mobile: +66 (0) 89 851 8059 or +66 (0) 81 179 6663 pr@chiangmaiheritage.com www.chiangmaiheritage.com www.chiangmaiheritagefestival.com

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