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Jumeirah Beach Hotel retains Green Globe award

Jumeirah Beach Hotel retains Green Globe award ( LOS ANGELES, California - Jumeirah Beach Hotel, part of Jumeirah Group, the Dubai-based luxury hotel company and a member of Dubai Holding, has retained its Green Globe Certification (GGC) for a second year following a recent sustainability audit conducted by Green Globe’s Middle East Preferred Partner, FARNEK.

Retaining the award highlights the continued efforts made by colleagues at Jumeirah Beach Hotel who have helped to implement energy-saving measures throughout the property.

The hotel’s green policies have been developed in-line with its Corporate Social Responsibility (CSR) programme. These policies were certified by Green Globe as an outstanding contribution to the hotel’s sustainability management plan and the environmentally friendly practices current in use. These include the use of grey water from Dubai Municipality for irrigation and other sustainability efforts.

Using grey water helps conserve water supplies efficiently, responsibly and intelligently. This change has helped Jumeirah work towards addressing environmental issues and lower operational costs. Other changes include room management systems for all 126 renovated rooms, which help monitor, manage and control the energy consumed within the rooms.

Mahmoud Sakr, General Manager of Jumeirah Beach Hotel, said: “We are very proud to have received this prestigious certification once again which is the result of our commitment and dedication towards refining our economic, social and environmental sustainability. Jumeirah Beach Hotel shall constantly reinforce our pledge to continuously focus on ethical and ecologically friendly practices across all departments.”

During the certification audit, Jumeirah Beach Hotel achieved a compliance score of 85% against the Green Globe Standard for Sustainable Travel and Tourism, this was an increase of 8%, from 77% in 2013.

Sandrine Le Biavant, Director Consultancy, for Green Globe’s Middle East Preferred Partner, FARNEK, said, “We recognize Jumeirah Beach Hotel’s continuous efforts to invest in water saving and new energy efficient technologies and to provide new services to customers to consume responsibly, such as paperless check-in and check-out. During our audit we also noted the hotel’s commitment to environmental training for all employees as well as their active support for the local community.”

About Jumeirah Beach Hotel:

Jumeirah Beach Hotel, Dubai’s premier lifestyle destination, is located on Jumeirah Beach Road just 15 kilometers from the city center and 25 kilometers from Dubai International Airport. The hotel is a dynamically-formed 26-storey curved design built in the shape of a breaking wave and offers pristine private beaches with undisturbed views of the Arabian Gulf. Jumeirah Beach Hotel also offers 598 sea-facing rooms and suites, over 15 restaurants and bars, extensive conference and banqueting facilities, the Pavilion Marina and Sports Club, Sinbad’s Kids Clubs and direct, complimentary access to Wild Wadi for all guests. Jumeirah Beach Hotel is a seaside destination for the entire family.

About Jumeirah Group

Jumeirah Group, the global luxury hotel company and a member of Dubai Holding, operates a world-class portfolio of hotels and resorts including the flagship Burj Al Arab Jumeirah. Jumeirah Hotels&Resorts manages properties in Dubai and Abu Dhabi, UAE, and Kuwait in the Middle East; Baku, Frankfurt, Istanbul, London, Mallorca (Spain) and Rome in Europe; the Maldives and Shanghai in Asia. Jumeirah Group also runs the luxury serviced residences brand Jumeirah LivingTM with properties in London and Dubai; the new contemporary lifestyle hotel brand VENU; the wellness brand Talise; Jumeirah Restaurants; Wild Wadi WaterparkTM; The Emirates Academy of Hospitality Management; and SiriusTM, its global loyalty programme. Future openings include luxury and lifestyle hotels in China, India, Indonesia, Jordan, Morocco, Oman, Russia and the UAE.

Contact: Jumeirah Beach Hotel, Director of Marketing Communications, Jumeirah Beach Road, P.O. Box 11416, Dubai, United Arab Emirates, Tel: +971 4 406 8532, Email: href="">

About Green Globe Certification

Green Globe is the worldwide sustainability system based on internationally-accepted criteria for sustainable operation and management of travel and tourism businesses. Operating under a worldwide license, Green Globe is based in California, USA, and is represented in over 83 countries. Green Globe is an Affiliate Member of the United Nations World Tourism Organization (UNWTO). Green Globe is also a member of the Global Sustainable Tourism Council (GSTC). For information, please visit

MEDIA CONTACT: Bradley Cox, Director Communications, Green Globe Certification, 5959 W. Century Blvd., Suite 610, Los Angeles, California 90045 U.S.A., Tel +1-310-337-3000 , Fax +1-310-626-9982, skype bradleygcox, email: ,

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