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eTurboNews brings attention to European MICE sector with partnership

eTurboNews brings attention to European MICE sector with partnership ( (eTN) - There is good reason that ETurboNews (eTN) is a media partner for the ACE of MICE Exhibition which is set to be held at the Istanbul Congress Center in Turkey from February 26-28, 2015. “This is the MICE sector’s greatest international gathering and is where professionals from around the globe will gather,” said eTN publisher Juergen T. Steinmetz. “ACE of MICE Exhibition needed a way to get their event news out in a timely and efficient manner, and eTN is the only travel and tourism publication that produces news as soon it comes out. It is not uncommon for us to send out news alerts on the hour.”

With a wide global reach to 230,000 travel industry subscribers, 1.3 million consumers, and more than 17,000 journalists, eTN is read every day around the world. “We are excited to be a media partner for the ACE of MICE Exhibition and recognize the importance of this sector,” Steinmetz added. “At last year’s exhibition, 10,000 professionals came out to participate in the event. This enabled service providers to meet with other professionals and introduced the B2B (Business to Business) method which was used for the first time in Turkey. We saw that as an opportunity to support a growing and important sector of MICE, travel, and tourism.”

Tourism Media Group organizes the ACE of M.I.C.E. Exhibition to create awareness of the MICE sector. General coordination of the exhibition is done by Tatu Event, as well as event planners and congress organizers from 25 different countries. The exhibition is preparing for 325 companies to open stands at the exhibition, representing the fields of hotels, event management, stage décor, stand design, applications, transfers, HR periodicals, sound and light design, as well as video and digital solutions.

The exhibition will begin on February 26 with an opening party at the Volkswagen Arena where 2,000 people are expected to attend. On February 27, the ACE of MICE Congress, Meeting and Event Awards will find their owners with an extraordinary ceremony at the Halic Congress Center. The awards are given in 4 main categories in 23 different branches. So far, 151 applications for the awards have been received. A 90-person jury team, along with website voting at , will decide the winners. Other than the finalists, 3,000 Turkish and International MICE sector professionals will attend that night.

This year’s ACE of M.I.C.E. Exhibition will be doing a statistical research on the MICE sector. Information on the sector will be gathered from congress, meeting, and event professionals and the results of the survey will be announced in January with a press conference. This is the one and only MICE Exhibition which is organized in the MICE sector of Turkey, and many interesting panels, seminars, conferences, and networking will be done during the exhibition.

With the aim of becoming the meeting and reference point of congress, meeting, and event world, Tourism Media Group began its operations in 2007. Tourism Media Group has been publishing the MICE Guide (Congress&Meeting Guide), MICE Magazine, , and for 8 years and has been setting the agenda of the sector. Tourism Media Group is contributing to the reputation of Turkey as a congress, meeting, and event center by organizing award ceremonies and exhibitions.

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MEDIA CONTACT: eTurboNews, Phone: 1-808-536-1100, Email:

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