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Strategic Online Moves for Tourism Companies in a Slowing Economy

Strategic Online Moves for Tourism Companies in a Slowing Economy ( EnCirca offers help in securing domain names for online marketing and branding

Travel companies across the globe are searching for methods to continue growth despite the turbulent world economy. EnCirca ( suggests travel companies consider Internet advertising with keyword-based dot-travel domain names to target specific customers and markets.

Last week, the United Nations World Tourism Organization (UNWTO) released its annual tourism barometer and revealed its prediction that tourism companies may be impacted by the weakened world economy in 2008. While 2007 exceeded expectations in terms of industry growth, there is uncertainty about the rate of growth in 2008.

“Now is the ideal time to start experimenting with keyword-based domain names using the .travel domain name,” says Thomas Barrett, President of EnCirca, a leading domain name Registrar for the travel industry. “Using .travel helps consumers identify providers of travel products and services. Employing different keyword-based domain names is a simple but effective technique for targeting different markets.”
Tralliance, the .travel registry is reporting an upsurge in new .travel registrations since they revised the eligibility requirements on December 21. Using the Internet as a marketing tool can help both emerging tourism destinations and traditional destinations to continue their growth. Creating and managing an online identity through a myriad of options, such as advertising and search keyword marketing, can assist in reaching potential customers.
“The travel industry has an opportunity to cut costs and grow their businesses in 2008 by shifting marketing campaigns to the Internet,” says Barrett, “As budgets get squeezed and the competition for customer’s travel dollars increases, successful companies need to be clever about their marketing tactics.”

Companies interested in learning more about registering dot travel domain names, please visit

About EnCirca
As the world’s leading travel Registrar, thousands of tourism boards, destination management organizations, and commercial organizations trust EnCirca as their official domain name Registrar for dot-travel, dot-aero, dot-asia, dot-mobi, dot-pro, dot-com, dot-org, dot-net, dot-jobs and other extensions. EnCirca is a Board Member of UNWTO Affiliate Council.

EnCirca was formed in 2001 and is accredited by the Internet Corporation of Assigned Names and Numbers (ICANN). For more information, see

Media Contact:
Kate Kalmakis Moran

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