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Saree – Re-emerging as the Fashion Icon of Indian Youth!

(Forimmediaterelease.net) As time passed and seasons changed, along with many others, the fashion industry also witnessed numerous twists and turns. The Indian fashion industry is such an industry which got largely influenced by westernization and modernization. The situation of the Indian saris were no different. And, today the saree is re-emerging as the latest trend in youth fashion!
The Indian Saree is considered one of the most beautiful traditional attires in the world. Admired and loved by many, Saree is an inspiration for fashion designers and fashion lovers. It is considered one of the most sensuous outfits which make a woman attractive and charming. There is a wide variety of Sarees available in India, which includes, Banaras Saree, Silk Saree, Chanderi Saree, Tant Saree, Sambalpuri Saree, Kosa Saree, Nauvari Saree, Chiffon Saree, Net Saree, Georgette Saree, Bandhani Saree, Kasavu Saree and so on.

Saree, which was preferred by majority of women in India, lost its importance due to westernization and modernization, especially with the current day Indian youth preferring other attires like Salwar Suits, Skirts or Pants over this traditional apparel. But, time has changed and, Saree is gaining back its importance in the fashion world. Saree fought its way back into the Indian fashion industry that no Indian functions are seen without women gorgeously dressed in Sarees.

Many Indian fashion designers have worked towards this goal of reviving the Saree with its lost glory. One such designer to be mentioned is Mr. Sabyaasachi Mukherjee. It was he who initiated the project known as “Save the Saree” through which retailers handcrafted sarees at a very just price of only rupees 3,500. This project was initiated to put forth the plights of a weaver-man and the hand loom industry in India which lost its importance over the time as well as the losing significance of the traditional saree in India.

One of the oldest remnants of the original saree style is the traditional outfit for Kerala, a southern-most State of India. This attire known as the Mundum Neriyathum, is a two piece outfit, with the Mundu covering the lower part of the body and the Neriyathu covering the upper portion. The present day designers of India understood the need to revolutionize this most-loved attire, adding a fresh breath of light flirty fabrics and colors, transforming it into bold and daring attire, easy to handle.

The indescribable grace that the saree gives has made this Indian traditional attire a favorite clothing of even some of the Hollywood celebrities. Lately, many Hollywood celebrities are seen wearing Sarees; like Paris Hilton during her visit in 2011, Elizabeth Hurley at an awareness event for breast cancer, Julia Roberts in her 2010 movie Eat Love and Pray, Lady Gaga on her visit to India in 2011, Victoria Backham during her shoot for Vogue Indian edition, Oprah Winfrey during her visits to India and so on.

This international recognition of Saree as indirectly influenced the Indian youth in recognizing the significance of Saree. The traditional concept of saree might have altered a bit. Like, it is no more the Pochampalli, Bomkai, Chanderi, Banarasi, Tant, Sambalpuri, Kosa or Kanjivaram style of saree that attracts the youth. The present day saree has emerged beyond that to Lehanga saree, ready-made saree, Cocktail saree, and so on. This westernization of saree has made saree a popular choice even for a cocktail party.

This new trend in Indian saree did attract many national and international designers, making Sarees international. Ritu Kumar, Ritu Beri, Rohit Bal, Satya Paul, Sabyasachi, Manish Malhotra, Abu Jani, Sandeep Khosla, and Tarun Tahiliani are some of the most heard names in the fashion industry when it comes to designing sarees. They took the Indian Fashion at the top most level, making it equally popular and on-demand in the international market.

Company Name: Nallu Collection Contact Person: Aishwarya Gowda Email: sales@nallucollection.com Phone: 9769418622 Address:8, Pooja CHS, Link Road, Goregaon (W) City: Mumbai State: Maharashtra Country: India Website: www.nallucollection.com/

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