Facebook Rule Changes Potentially Devastating to Businesses, Warns Grammar Chic, Inc.
It is no secret that Facebook’s algorithms are ever changing. In an effort to provide the best experience possible to its users, the social network is always tweaking its rules and conditions—sometimes in minor ways, sometimes in major ways. One new update to Facebook’s algorithms is deeply significant, particularly for small business owners—and in fact, it could potentially be disastrous for small business content marketing campaigns. In a new statement to the press, Grammar Chic, Inc. explains the change, and how business owners can address it.
“Facebook has always directed business owners to keep their posts as engaging and as light on promotion as possible,” comments Amanda Clark, Chief Executive Officer of Grammar Chic, Inc. “Recent changes have effectively forced this. From now on, posts that are deemed ‘overly promotional’ by Facebook, when made from business pages, will not be displayed in newsfeeds. Companies that post a lot of heavily promotional content will virtually disappear from the site, or at least from user visibility.”
Clark notes that there are a couple of ways in which small business owners can avoid this fate. “One option is to spend more money,” Clark notes. “Facebook’s changes apply only to organic reach, not to paid promotion. If you really want to promote a new sale or a new service, you can do so, but you will need to pay for the privilege.”
The other option—more difficult, but also more rewarding—is for small business owners to get more creative with their posts. “You can establish a strong brand presence without doing openly promotional posts,” Clark comments. “This is what content marketing is all about. Engage your users in posts that are helpful, informative, engaging, or entertaining, rather than advertorial or ‘salesy.’ This will help you to connect with consumers while also complying with Facebook’s wishes.”
Not all small business owners are versed in the best practices of content marketing—which is where Grammar Chic, Inc. offers its expertise.
“We are always happy to provide content creation or simple consultation services to small business owners looking to step up their social marketing game, and to keep abreast of ever-changing Facebook algorithms,” concludes Clark.
More information about Grammar Chic, Inc. is available at the company website, www.grammarchic.net
A professional writing company located in Charlotte, North Carolina, Grammar Chic, Inc. is passionate about helping its clients shine through superior written content. The team employs all in-house American writers who are seasoned and adept in content marketing, social media marketing, Web content writing, blogging, and more. Grammar Chic’s CEO Amanda E. Clark is a nationally known thought leader in digital marketing and copywriting. To learn more about Grammar Chic, Inc. and the services that its team offers, visit www.grammarchic.net. Interested individuals are invited to “like” the company’s Facebook page and follow @GrammarChicInc on Twitter.
Company Name: Grammar Chic, Inc. Contact Person: Amanda Clark Email: firstname.lastname@example.org Phone: 803-831-7444803-831-7444 Address:3499 Fallowbrook Forest City: York State: SC Country: United States Website: www.grammarchic.net