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( Life. These days it seems to be that thing that happens while the couple at dinner is checking in with social media or when news happens where everyone checks in to talk about it while walking down the street and bumping into strangers. Mobile phone addiction is a real issue and a Dutch team from the Netherlands has a solution in the form of a mobile app, MyPavloff, to help addicted phone users back away from the phone and get back to real face time.

The company AppRiver actually took a measurable survey in the country of Britain and found many people have a bona fide fear of being without their electronic devices. In the UK, 54% of residents report they worry when not able to see or hear their smartphones and are anxious they might even become ill without it. It was also found that 72% of people claim their smartphone is in their immediate vicinity in situations both social and rather intimate. This even spills over into office life where people in meetings are actually texting and answering emails during presentations. Ouch!

MyPavloff works on the motivation reward principle. Motivation is the key to being successful. Users of the app set goals for themselves and receive rewards for achievement. MyPavloff Measures, Motivates and Rewards.

Investors helping fund the MyPavloff App campaign to the next level will be eligible for perks such as thank yous, a sticker, T-shirt, doll, app and website mention and much, much more.

The MyPavloff App team understands not everyone may be able to give money to help the MyPavloff App campaign, so they ask that those who cannot give monetarily help by spreading the word about the MyPavloff App project online through social media such as Facebook, Twitter and Tumblr or record a video challenge for Vine, Facebook or Instagram to invite friends to give to or share this Kickstarter fundraiser. Include #MyPavloff in all posts.

For more information, visit My Pavloff App - Overcoming mobile phone addiction

Company Name: Rens, Robert & Theo Email: Country: Netherlands Website:

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