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Aura.travel secures partnership with world-leading provider of online distribution technology, SiteMinder

Aura.travel secures partnership with world-leading provider of online distribution technology, SiteMinder (Forimmediaterelease.net) SYDNEY, Australia - Aura.travel (AURA) has today announced its latest integration partnership with SiteMinder, the global hotel industry’s leading provider of online distribution technology, to provide its customers with access to real-time price and availability as well as instant bookings.

The integration with SiteMinder’s RDX platform will drastically improve the guest booking experience and accommodation conversion rates for the thousands of AURA-listed holiday rental properties across Australia.

“AURA is thrilled to connect SiteMinder’s technology with its real-time booking platform. This partnership not only expands our reach and foothold in the local market, but also brings the Australian holiday rental industry one step closer to our vision of integrated, instant bookings,” says AURA’s managing director, Lucian Kafka.

About aura.travel

AURA (aura.travel, AURA Holdings Pty. Limited) was founded in 2009 in Sydney, Australia and the website launched in 2012 as a premier Australian holiday rental portal. Currently AURA is the largest and fastest growing Australian-owned holiday rental website with thousands of holiday houses, furnished apartments and short-term accommodation listings - all within a thriving community of owners, property managers and travellers. AURA charges no listing fees and a low-rate commission for confirmed bookings, making it a risk-free, cost-effective option for guests and property-owners alike. For more information about AURA, visit www.aura.travel.

About SiteMinder

SiteMinder is the global hotel industry’s leading provider of online distribution and direct booking technology. Founded in 2006, SiteMinder offers award-winning, cloud-based distribution products – including the world’s largest channel manager, an integrated booking engine, deep PMS/CRS integration and GDS connection tools – to help hotels increase online revenue, streamline business processes and lower operational costs. Driven by a no-contract, commission-free business model, SiteMinder’s robust product suite and exceptional client support has made the business one of the most recognisable in the industry. In addition to its global head office in Sydney, SiteMinder has operations in Bangkok, Cape Town, Dallas and London, and more than 14,000 customers in over 140 countries. For more information about SiteMinder, visit www.siteminder.com.

For more information, or to arrange an interview, please contact:
Tracey Leitch - media@aura.travel

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