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Winter breaks at Sir Richard Branson´s mountain retreat, The Lodge

Winter breaks at Sir Richard Branson´s mountain retreat, The Lodge ( From the moment Sir Richard Branson saw The Lodge, he knew that this beautiful chalet in the Swiss Alps was destined to become his favorite mountain hideaway. He chose Verbier because it is an amazing year round destination for the whole family and friends and offers world-class skiing, fabulous aprés-ski and everything guests could wish for in a summer escape; Paragliding, rock climbing, mountain biking. At The Lodge, the team will be on hand to make each stay as wild or as relaxing as guests like. The Lodge is available for exclusive hire, but if guests fancy a quick escape as a couple or as a family, individual rooms are available from 10th to 14th December, 2014. Rates for individual rooms for a four night stay start from 5,009 Euro and include all meals and drinks including the legendary “shot ski”. Further information at

Verbier, one of the world´s most popular winter resorts, is part of the “Four Valleys” so there are numerous slopes challenging beginners through to experienced skiers. The main ski lift is a mere 250 m, or a one minute van ride, from the chalet and experienced skiers can ski directly into The Lodge. There is also cross country skiing, sledging, snowboarding and snowshoeing. For the more advanced guests, why not try paragliding or heli-skiing. This winter, the team of The Lodge has designed a skiing experience where the hassle factor has been edited out. If queuing in a busy ski shop isn´t someone’s style, guests will love that the team bring the gear to them and they will even drive them to the lift station. Guests also have carte blanche to brag about the chalet´s boot room, equipped with heated boot warmers; feet will never have felt so toasty.

In between skiing, partying and deciding whether to have a second slice of cake at afternoon tea, guests will be indulging in chef´s many creations. Breakfast starts early and finishes when the last person gets up, so nobody misses out. When it comes to dinner, the team is happy to make some suggestions, or be steered by guests, if they have some particular favorites. For those with a sweet tooth Head Chef Darren is known for his spectacular lemon meringue tart, but if only chocolate will do, his raspberry-chocolate cake is pure food heaven.

The Lodge Verbier, part of the Virgin Limited Edition, is perched high in the Swiss Alps, at an altitude of approximately 1,500 m in the Valais region of southern-western Switzerland, in a forested area just a five minute walk from the town centre of Verbier. Whether in summer or winter, Sir Richard Branson´s Mountain retreat is the perfect place for holidaying with friends and the whole family. The Lodge can accommodate up to 18 adults and six children in nine spacious bedrooms including two Master Suites and one bunkroom. The kitchen serves a mix of Swiss and international cuisine and dining can be as formal or informal as guests wish, from full four-course gourmet meals to picnics or lighter options with the kids. The wine cellar offers the perfect opportunity to “nose and swirl” around the extensive selection of wines. Relaxation at The Lodge is essential after a busy day in the mountains. The indoor pool, steam room and indoor and outdoor Jacuzzis promise sublime levels of relaxation. Active types can also wind down in the gym or try their hand at croquet on the lawn in summer. There is also an 18-hole golf course and sports centre with tennis courts nearby.


Virgin Limited Edition | London | United Kingdom | Tel +44 (0) 208 600 0430 | Mail: | Web:

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