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Reunion Island brings some of Europe’s top media houses to cover Megavalanche

Reunion Island brings some of Europe’s top media houses to cover Megavalanche (Forimmediaterelease.net) This year, Reunion Island welcomes the twentieth edition of the Mégavalanche, which became the ultimate downhill race for mountain bike champions. With nearly 500 kilometers of mountain bike trails across the island, which provide that quintessential sense of adventure, biking opens up the interior of the rather more unknown part of Reunion Island. Reunion Island Tourism (IRT) has taken the opportunity to support the adventure tourism industry by inviting four renowned European journalists to cover the competition for their media houses.

Mégavalanche will be publicized on the French channel TF1, France Ô, Canal + Group, Team 21, Infosport, and Mountain TV while the English monthly print magazine Dirt (560,000 copies per month) also will publish updates, interviews, and stories from the event. MTB Rider Magazine, the leading media in Germany about everything to do with mountain biking, will provide eight illustrated pages from the races on Reunion Island.

The twentieth edition of the Mégavalanche features a majority of French participants and also others from Spain, Andorra, Italy, Monaco, and Switzerland, not to mention Reunion Island itself.

For more details, click on www.reunion.fr or www.megavalanche.com

MEDIA CONTACT: Evelyne Coustillat, Reunion Island Tourism, Phone: +262 (0)262 90 83 69, Fax: +262 (0)262 21 00 21, E.COUSTILLAT@reunion.fr

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