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Seychelles launches new destination video, brochures and website at WTM in London

Seychelles launches new destination video, brochures and website at WTM in London ( The Seychelles Islands came up with a new look at this year’s World Travel Market in London, United Kingdom, as it launched its new destination video, consumer and niche brochures, and website.

The new marketing collaterals were launched at a cocktail at the Seychelles stand on Monday evening to an audience of some 50 people including trade and press.

Speaking at the launch, the Seychelles’ Minister for Tourism and Culture, Alain St.Ange, said that the new video views Seychelles through fresh eyes and is characterized by stunning images set to a sound track that is very much Creole and which provides a vibrant backdrop to the imagery.

He explained that the video is accompanied by a suite of niche videos covering such markets as diving, fishing, sailing, romance, eco-tourism, and golf, which all help to raise the profile of Seychelles as a destination.

“As for our news destination brochure, our brief was to create a smaller brochure that would be cheaper to produce and distribute, and which drills down to the needs of the consumer by providing useful information, maps, and important contact details,” he said.

Minister St.Ange then described the new website, which has a fresh look and has been designed with new features – such as 360 virtual tours, and interactive maps of all the accommodations, attractions and restaurants in Seychelles – as another important tool to discover the destination at a closer look.

“Today, Seychelles is one of the destinations that is most talked about on the tourism market, and the interest to travel to our islands is greater than ever before. We needed to match up that interest, that excitement out there, and to let people know who we are and what we have to offer,” explained the minister.

The Chief Executive of the Seychelles Tourism Board, Sherin Naiken, also spoke of how the new marketing tools are representing a “new” Seychelles and said these will help her organization and the local trade to better market the destination and their product.

“The Seychelles tourism profile has changed a lot since the last video was done seven years ago. Today, the destination is more vibrant, more exciting, and we have introduced so much more activities for our travelers. All these have been well covered in the video, brochure, and website,” she said.

Glynn Burridge, Tourism Consultant and Copywriter of the Seychelles Tourism Board, and Vahid Jacob, Manager of E-Marketing, made brief presentations of the new marketing tools before officially launching the video, brochure, and website.

The new marketing collaterals have been welcomed by the UK trade and press as well as the local trade members, who feel that a lot of efforts have been put into creating attractive, modern, and user-friendly tools that respond to the needs of the trade and consumers.

Special Takamaka Bay cocktails were served during the launch event where guests had the chance to savor this wonderful spirit from the Seychelles.

PHOTO: Press and tour operators in London at the launch of the Seychelles new destination video, brochures, and website


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