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International bloggers help Reunion Island become more visible

International bloggers help Reunion Island become more visible ( Cognizant of the fact that blogs, especially travel blogs, have become hugely influential media outlets, unheard of until a few years ago. These travel blogs have been leapfrogging the various development stages and are now claiming to be at the very center of how tech savvy travelers decide which destination to visit.

Reunion Island embraced the idea full-heartedly earlier in the year when bringing the first group of bloggers to the island after launching a smashing hashtag campaign, #GoToReunion, which has become the arch-typical connected destination.

Reunion Island Tourism (IRT) continues its digital offensive. Having established a special relationship with the world on social networks, IRT developed a few months ago, in collaboration with the agency Destinate, a blog initially dedicated to the South African market, an initiative coupled with a trip blog which allowed nine professional travel bloggers to launch a digital marketing campaign to explore the island.

The question has often been asked, who are those select nine?

Five South African travel specialists and online media bloggers, as well as four international bloggers of international repute from the United States, Brazil, and the Netherlands had been selected to participate in this adventure:

Keith Jenkins (Netherlands)

Karsten Matthew (USA)

Priscilla Reis Magalhaes (Brazil)

Matty Brown (USA)

Meruschka Govendor (South Africa)

Kati Auld (South Africa)

Selene Brophy (South Africa)

Natalie Roos (South Africa)

Yann chew (South Africa)

The nine invited bloggers discovered Reunion Island, in the context of a blog trip around the themes of family, romance, adventure, sports, gastronomy, culture, nature, and well-being. To think outside the box, they visited Reunion Island independently. This is a personal and authentic island experience they could share with a whole new community, including through the federated hashtag, #GoToReunion.

Through the blog posts of articles, photos, and videos their respective followers were able to keep tabs on the bloggers and equally discover the many attractions of the island. As the bloggers met with people and saw places, so were their followers able to meet with the local population, activities, landscapes, gastronomy, and anecdotes. Within just days, the blog received nearly 2,000 hits.

Half of the visitors came from South Africa, but the blog has also received visits from people from Reunion Island, France, the United States, the United Kingdom, and many more who had learned of the campaign.

Directly connected to social networks, the blog provides a better ranking of the destination on the web, and thus contributes long term to develop awareness of the destination on the South African market as well as internationally. After the success of the operation, the IRT offers travel lovers the chance to rediscover the great many attractions of the destination, thanks to a video made by bloggers during their visit. For more details, click on or visit

MEDIA CONTACT: Evelyne Coustillat, Reunion Island Tourism, Phone: +262 (0)262 90 83 69, Fax: +262 (0)262 21 00 21,

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