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Ala Moana Center Debuts New Annual “Shop a Le`a” Event

Ala Moana Center Debuts New Annual “Shop a Le`a” Event ( Honolulu’s first-of-its-kind Spring Fashion and Shopping Festival happens March 3 - 9, 2008

Ala Moana Center, the world’s largest outdoor shopping center and Hawaii’s largest shopping destination, announced today that it will host Honolulu’s first major week-long spring fashion and shopping festival March 3 - 9, 2008. The event, named “Shop a Le`a – Seven Blissful Days of Shopping Euphoria,” will become Ala Moana Center’s new annual signature fashion event celebrating the very best in global brands and merchandise.

Shop a Le`a will present shopping enthusiasts from all over Hawaii and the Pacific with a myriad experiences in fashion, beauty, active lifestyle, home entertaining, family, travel and cuisine. Included as part of the event’s line-up are high-profile fashion shows, trunk shows, exclusive receptions and events, lifestyle seminars and events at Centerstage, Hawaii Regional Cuisine demonstrations, center-wide gift-with-purchase incentives, mall-wide shopping and dining offers, a grand prize euphoric shopping vacation for two to New York City, and much more!

The highlight of the 2008 inaugural event will be the grand-opening of Ala Moana Center’s new multi-million dollar expansion project on Friday, March 7, 2008. More than 300,000 sq. ft of new retail space will be unveiled including Hawaii’s first full-line Nordstrom department store and 30 new stores as part of a brand new two-level retail concourse connecting the new anchor to the existing mall.

“Shop a le`a is an opportunity for Ala Moana Center to showcase its expanding selection of great stores and restaurants, while demonstrating to visitors that Hawaii offers more than just beautiful beaches, balmy weather, and great waves,” said General Growth Properties Regional Vice President of Marketing, Sharon James. “We invite both visitors and residents to share in this new shopping experience celebrating spring and fashion.”

For neighbor island shopping enthusiasts and fashionistas from all points in the Pacific who wish to attend the Shop a Le`a festivities, Ala Moana Center will also be launching a variety of Shop a Le`a hotel packages with three Oahu hotel partners including the Ala Moana Hotel, ResortQuest Waikiki Beach Tower and ResortQuest Waikiki Sunset. Package information can be found online at

The event’s name, Shop a Le`a, combines “shop” with the Hawaiian word “le`a,” which means “to delight or take pleasure in.” The event’s name is artistically translated to mean “The Joy of Shopping.”

More than 100 different Shop a Le`a events and sales promotions are planned to take place at participating stores and select venues center-wide.

Major Shop a Le`a events include:

Weeklong Events Kicking Off Monday, March 3, 2008

Shop a Le`a Euphoric Events & Blissful Offers
Shop a Le`a kicks off seven blissful days of shopping euphoria with week-long discounts (ranging from 10 percent to 50 percent off regular price and clearance merchandise) and special offers throughout the mall. Participating retailers will also present in-store events, trunk shows, special celebrity guest appearances and more! Visit for details.

Shop a Le`a Limited-Edition Gift-with-Purchase Offer
Ala Moana Center’s exclusive Shop a Le`a gift-with-purchase promotion officially kicks-off on Monday, March 3 rewarding customers with a choice of two outstanding commemorative Shop a Le`a gifts. Customers can receive a Shop a Le`a Mini-Tote with the redemption of $75 in store receipts and a Shop a Le`a Cosmetic Bag, complete with variety of beauty samples, with the redemption of $300 in store receipts. Receipts can be redeemed at Ala Moana Center’s Customer Service Center. The offer is limited to one item per person, per redemption level and available while supplies last through Sunday, March 9.

JCB International Credit Card Company Gift-with-Purchase Offer
As an exclusive Shop a Le`a shopping incentive, JCB credit card holders will receive a $10 Ala Moana Center gift card for every $75 in purchases made at the center between Monday, March 3 through Sunday, March 9, 2008. JCB credit card receipts can be presented at the JCB redemption kiosk located Street Level next to Ala Moana Center’s Customer Service Center and Centerstage. The promotion is limited to the first 2,000 redemptions, while supply lasts. Redemption receipts must be a single transaction of $75 or more per receipt to qualify. Receipts cannot be combined. This promotional offer cannot be combined with any other JCB promotion that runs during the same time period.

Shop a Le`a’s Euphoric Shopping Trip to New York City
Shoppers can enter to win a euphoric shopping trip for two to New York City – one of the world’s top fashion and shopping destinations – valued at $10,000! This grand prize giveaway includes coach roundtrip air for two persons from any major U.S. gateway city to New York, eight days and seven nights deluxe hotel accommodations at Times Square, and airport limousine service. This euphoric New York experience also includes a $1,500 American Express gift card, $1,000 shopping spree and style consultation at Diesel New York, an evening of haute-cuisine at a stylish New York restaurant, two evenings of Broadway shows, and a hair and make-up trend update for two – to prepare for a night on the town — at the Aveda Lifestyle Salon in New York!

Shop a Le`a at Centerstage
Ala Moana Center’s Centerstage is transformed into chic style venue that embodies the heart of the Shop a Le`a experience with 35 lifestyle seminars highlighting the best in fashion, beauty, active lifestyle, home entertaining, family, travel and cuisine. Events run daily from March 3 – 9 between 10 a.m. to 8 p.m. and are free and open to the public. Major events include:
Macy’s at Shop a Le`a – 12 p.m. daily featuring five different fashion shows, haute cuisine demonstrations and beauty seminars throughout the entire week.

Macy’s at Shop a Le`a highlights include:
Monday, March 3 – What's Hot & What's New in Cosmetics seminar and product demonstration
Tuesday, March 4 – Cooking Demonstration with Pastry Chef Mark Okumura
Wednesday, March 5 – Woman's Wear Fashion Show featuring clothing by Fresh Produce
Thursday, March 6 – Men's Wear Fashion Show featuring clothing by Kahala
Friday, March 7 and Saturday, March 8 – Woman’s Wear Fashion Shows clothing lines to be announced
Sunday, March 9 – Macy’s and the Boys & Girls Club Youth of the Year Award with Sassy/G Magazine and Juniors & Young Men’s Fashion Show
Morning Yoga with Lululemon Athletica – 10 a.m. daily (except March 8)
Lululemon Athletica Function Show – 10 a.m. on Saturday, March 8
Steve Kemble, “America’s Sassiest Lifestyle Guru” and US Weekly television personality, makes a celebrity appearance on Wednesday, March 5 at 2 p.m. featuring home entertaining tips and Friday, March 7 at 2 p.m. featuring three transforming style makeovers.
Aveda Salon & Spa – Beauty and rejuvenation seminars on Thursday, March 6 at 2 p.m. and Sunday, March 9 at 2 p.m.
Wolford Fashion Show – Friday, March 7 at 4 p.m. featuring the store’s top swimwear, lingerie and ready-to-wear lines
Spring Fashion Showcase at Shop a Le`a – Friday, March 7 and Saturday, March 8 at 7 p.m. featuring a ten-store runway show celebrating spring fashion.
Oscar Blandi Presented by Sephora – Saturday, March 8 at 2 p.m.
Bobby Jones Spring Fashion Show – Saturday, March 8 at 4 p.m.
Mac Cosmetics Presentation – Saturday, March 8 at 6 p.m.

See official program for details or visit for the event’s online program guide. Events will be added and updated daily. The Centerstage event schedule is subject to change without prior notice.

Tuesday, March 4
Celebration of Luxury
Ala Moana Center presents its Celebration of Luxury event with more than two dozen of the mall’s luxury boutiques participating in an all-day open house. Participating retailers will feature special in-store events, trunk shows, demonstrations, and drawings to win select luxury merchandise. One grand prize winner will win Ala Moana Center’s Celebration of Luxury Giveaway with an extravagant $5,000 shopping spree at any of the center’s 30-plus luxury boutiques, lunch at Mariposa Restaurant, and complimentary limousine service to port home your couture shopping finds! Entry forms will be available at participating luxury boutiques with a winner chosen that same evening.

Wednesday, March 5
Nordstrom Grand Opening Gala
Nordstrom presents it’s highly anticipated Grand Opening Gala starting at 7 p.m. with a fashionable fête to benefit three local Hawaii charities including the Bishop Museum, Hawaii Theatre Center and HUGS (Help, Understanding & Group Support).

The chic evening will include lavish pupus, cocktails and buffets, live entertainment and the opportunity to partake in a little “sneak preview” shopping. Featured will be culinary selections from Chef Chai Chaowasaree, Chef Loperfido Donato and Chef Philippe Padovani. The highlight of the evening will be a tented, full-scale runway fashion show featuring American and European designer collections, including Tory Burch, 3.1 Phillip Lim and Roberto Cavalli – to name a few. Tickets are $150 per person and can be purchased in advance by calling (808) 723-1879.

Thursday, March 6
Ala Moana Center’s Preview Shopping Night & Fundraiser
HONOLULU Magazine is proud to host Ala Moana Center’s Preview Shopping Night & Fundraiser. Be one of 500 shoppers to preview Ala Moana Center’s brand-new retail expansion wing featuring 30-plus stores at this private reception. The event kicks off at 7 p.m. with two hours of shopping at participating Preview Shopping Night retailers, entertainment, cocktails and desserts by Hale ’Aina award-winning chefs. Event-goers will also receive a commemorative Shop a Le`a gift sponsored by Ala Moana Center. The $40 per person ticket cost benefits Hawaii Habitat for Humanity. Tickets go on sale starting February 15 at Ala Moana Center’s Customer Service Center. Pre-sale ticket reservations are available by calling (808) 955-9517.

Friday, March 7
Nordstrom Cosmetic Tailgate Party & Grand Opening Event
Join Nordstrom at its early morning Cosmetic Tailgate Party with complimentary beauty and cosmetic samples, makeovers and consultations by a myriad of the store’s beauty, make-up line and fragrance partners. Special shopping discounts and gift-with-purchase items will be available at the event. The Cosmetic Tailgate Party runs from 7:30 am to 9 a.m. with the store’s traditional Hawaiian blessing to follow at 9:15 a.m. and public grand opening at 9:30 a.m. The event is free and open to the public. To RSVP for Nordstrom’s Cosmetic Tailgate Party, please call (866) 667-3911.

Ala Moana Center Retail Expansion Opens with 30 New Stores!
Partake in the festivities as Ala Moana Center presents 30 new stores as part of its new two-level retail expansion wing that connects Nordstrom to the mall. Most of the new stores will open to the public on March 7 at 9:30 a.m. with grand-opening specials and festivities!

New Stores Opening on March 7, 2008 – Ann Taylor (relocation), Bare Escentuals, Blue Hawaii Lifestyle, Chico’s, Design Within Reach, J Crew, Janie & Jack, LeGrand Marqet, Lululemon Athletica, Max & Co. (relocation), Ponte Vecchio, Sunglass Icon, Vera Bradley, White House/Black Market (relocation), Williams-Sonoma (relocation) and Wolford.

New Stores Opening Soon – Anteprima Plastiq, Ash & Diamonds, Brighton Collectibles, Club Monaco, Kahala, Metropark, Miki House, Philip Rickard Factory Showroom, The Kiss, and True Religion Jeans.

Four additional retailer names to be released soon upon lease finalization.

Most of the Shop a Le`a events are free and open to the public with the exception of select functions that require either a special invitation or a paid ticket fee benefiting charity. Event information is subject to change without notice. For a complete listing of Shop a Le`a events, customers can visit

Ala Moana Center is recognized as one of America's Premier Shopping Places, the nation's largest collection of tourism-oriented shopping and dining destinations located throughout the U.S.A. For a complete listing of America's Premier Shopping Places and special offers for travelers, please visit

Ala Moana Center is the world’s largest outdoor shopping center and Hawaii’s premier shopping, entertainment, and dining destination with 290 stores, including nearly 70 dining options. Ala Moana Center features a diverse collection of stores including locally owned boutiques and national retailers.

Visit or contact Matthew Derby at 808.946.2811 ext. 112 or href=""> for more information.

Ala Moana Center is owned and managed by General Growth Properties, Inc., the second largest U.S.-based publicly traded real estate investment trust (REIT) based upon market capitalization. General Growth has ownership interest or management responsibility for a portfolio of more than 200 regional shopping malls in 45 states, as well as ownership interest in master-planned community developments and commercial office centers. General Growth’s international portfolio includes ownership and management interest in shopping centers in Brazil and Turkey. The Company’s portfolio totals approximately 200 million square feet and includes more than 24,000 retail stores nationwide. General Growth Properties, Inc. is listed on the New York Stock Exchange under the symbol GGP. For more information, please visit

Kathy Anderson,
AZ Travel Marketing, Inc.,
Phone: 602-678-1007,
Fax: 602-678-1014

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