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JOUEL celebrates its 10th anniversary in style as the Seychelles jeweler 'par excellence'

JOUEL celebrates its 10th anniversary in style as the Seychelles jeweler 'par excellence' ( JOUEL’s first footprint in Seychelles was in 2004, with the opening of one small boutique at the international airport. Today, as it celebrates its 10th anniversary after its first opening, JOUEL has eight outlets in Seychelles.

The company celebrated its milestone in style last Friday evening at the Kenwyn House, where it displayed an array of exquisite jewelry collections.

Gracing the event with his presence, Minister for Tourism and Culture Alain St.Ange was given the honor of addressing those who were present.

Congratulating the Managing Director, Rod Thorrington, and his team, Minister St.Ange said this can be described as a job well done, and it showed that “we have all been talking about the need to have upmarket shopping for some source markets, like the Chinese market.”

“JOUEL has shown that we have the potential to do that. As we are now looking what our other trade partners need to develop to raise our shopping potentials to that level, we need to congratulate JOUEL, and we need to encourage other people to do like JOUEL in other avenues, where we can entice tourists looking for shopping that Seychelles has it,” Minister Alain St.Ange said.

Minister St.Ange added that JOUEL and its Kenwyn House are today known and its Tourism Board shall work with them to increase their visibility in order to ensure that they continue to attract travelers that have the money to spend.

“JOUEL has something for everybody; it has what you are looking for, for that special person for a unique occasion. I will encourage people not to be scared by perception and to visit Kenwyn House," the Minister added.

Minister St.Ange said what Mr. Thorrington and his team have done an exemplary job, adding that the Seychelles Tourism Board will continue to support JOUEL as it is an asset to the country’s tourism industry.

Guests had the chance to view the company's jewelry collections in a fashion show, whereby models paraded on the catwalk in a selection of necklaces, rings, earrings, and bracelets.

“We are very proud to have survived and succeeded for these 10 years. I am very proud of my team and for being part of Seychelles during a very transformational period,” Mr. Rod Thorrington said.

He added that the company is venturing into a new initiative which is the in-house goldsmith workshop, whereby a person can come choose a diamond, a design, and have a ring made to order.

Mr. Thorrington said the boutique at the Seychelles International Airport has been opened for 365 days a year for the past 10 years, which he described as a feat in its own right.

PHOTO (L-R): Rod Thorrington and Minister Alain St.Ange marking JOUEL's 10th anniversary


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