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HTA Announces 2008 Hawaiian Culture Program Awards

HTA Announces 2008 Hawaiian Culture Program Awards ( The Hawai‘i Tourism Authority (HTA), in partnership with the Council for Native Hawaiian Advancement (CNHA) and with guidance from its Hawaiian Cultural Program Advisory Council (HCPAC), has announced the selection of 20 organizations that will receive funding in 2008 through its “Kūkulu Ola – HTA Living Hawaiian Culture Program”.

“The Native Hawaiian host culture is what continues to make Hawai‘i unique and different from other destinations in the world,” said Rex Johnson, HTA president and chief executive officer. “The programs that will be receiving funding support were selected for their commitment to perpetuating the Hawaiian culture.”

HTA’s partnership with the CNHA, announced in August 2007, helped to increase the amount of applications and proposals received. CNHA conducted free statewide workshops to provide potential applicants with technical assistance and training that explained the objectives of the Kūkulu Ola – HTA Living Hawaiian Culture Program, including the application and award process. Additionally, as part of this new partnership, CNHA will track results and handle administrative duties.

The programs were selected on criteria designed to address the goal and objectives identified in the Hawai‘i Tourism Strategic Plan: 2005-2015 (TSP) for the Hawaiian Culture initiative. The objectives include: strengthening the relationship between the visitor industry and the Hawaiian community; nurturing the Hawaiian culture by creating visitor experiences, activities and marketing programs that are respectful and accurate; and supporting Hawaiian programs and cultural practitioners, craftsmen, musicians, and other artists that preserve and perpetuate the Hawaiian culture. Through the Kūkulu Ola – HTA Living Hawaiian Culture Program, one-to-one matching funds were provided to businesses and organizations that honor and perpetuate the Hawaiian culture and community.
The Council for Native Hawaiian Advancement is a nonprofit that enhances the cultural, economic and community development of Native Hawaiians by supporting community-based organizations that contribute to the well-being of the Hawaiian Islands and its people. The list of LHCP awardees and information on projects can be found on the programs dedicated website at

For more information about CNHA or the HTA Living Hawaiian Culture Program, contact the CNHA office at 596-8155, toll-free at 1.800.709.2642 or via e-mail at href=""> or href="">

The Hawai‘i Tourism Authority is the state’s tourism agency and was created in 1998 to ensure a successful visitor industry well into the future. Its mission is to strategically manage Hawai‘i tourism in a sustainable manner consistent with our economic goals, cultural values, preservation of natural resources, community desires, and visitor industry needs. For more information, please visit

Contact: Sharon Freitas, Director of Communications, Hawai‘i Tourism Authority, Phone: (808) 973-2272, Website:

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