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Go Barefoot to discover your Green Pearl!

Go Barefoot to discover your Green Pearl! ( Europe/UK (FIR) The travel operator Go Barefoot has announced an ambitious partnership with Green Pearls, a marketing portal for unique and sustainable hotels and tourism services. Together, they shall be inviting the tourism industry and hotel owners to show case their sustainability efforts with the aim of influencing the direction of the industry to proactively adopt socially positive and environmentally sensitive operations.

The agreement includes highlighting conservation and cultural projects linked to hotels and tourism services to the general public, affiliated agents and operators worldwide, magazines, sustainable brand partners, NGOs, and bloggers. Additionally, the partnership focuses on the developing green business conferences, exhibition and incentive trips.

James Scipioni, Director of Go Barefoot, states ‘Tourists want a more rewarding and deeper experience of a destination, seeing and understanding what they would not normally come across in their home country. With Green Pearls, we wish to raise the profile of these enriching and sustainable hotels that offer inspirational experiences.”

Stefany Assmann-Staudt , Founder of Green Pearls, states “We are delighted to be working with Go Barefoot and confident that our ambitious approach shall positively influence the industry. There is a growing market trend that clients want to know their travel experience has a beneficial impact on local communities and the environment. We feel Green Pearls and our partnership will help remove confusion of the widely misused term of eco-tourism resulting from inconsistent certification schemes and green washing. We offer complete transparency of our members’ efforts and ensure our partners are genuinely committed to sustainability”.

The United Nations World Tourism (UNWTO) has identified tourism as one of the key sectors in the transition towards a greener global economy and the adoption of better waste management and recycling, water and energy efficiency, environmental protection, cultural preservation, and job creation.

James Scipioni
T: +44 (0)20 3290 9591

Stefany Assmann-Staudt
T: +49 (0) 61 51 273 669 11
M: +49 (0) 152 56 45 36 19

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