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African Union (AU) Summit endorses Seychelles’ proposals to make tourism a transformative force for Africa

African Union (AU) Summit endorses Seychelles’ proposals to make tourism a transformative force for Africa ( Seychelles has presented its report on enhancing the strategic position of tourism in African economies at the Twenty-Third Ordinary Session of the African Union Assembly of Heads of State and Government, and this has been endorsed by the Summit accordingly with a view of positioning Africa as the world’s preferred tourism destination.

The Summit endorsed the initiative to strengthen a brand for African tourism based on quality and unique experiences.

“For us to give all of our countries a tourism boost, we need to adopt strategies as a continent which will foster growth in this sector and which also create opportunities for African businesses and individuals…. We need to ensure that tourism can truly become a transformative force for Africa,” Minister Adam remarked in presenting the outcome of the working group on African tourism which was hosted in Seychelles in March 2014.

“Tourism creates a virtuous circle of development for our continent, which multiplies opportunities across sectors; through tourism we also create opportunities for agriculture, for fisheries, for transport, and for associated services. We believe it is possible to make Africa a preferred tourism destination for the world. But none of our countries can achieve this individually. We must build our brand. We must build our shared opportunity,” the Minister added.

Seychelles was commended by the Summit for undertaking this initiative alongside other member countries of the open-ended working group and endorsed the continuation of efforts to strengthen the African brand of tourism through the work of the ministerial group.

Some of the key areas of focus for the work of the group going forward include:

-having better data on tourism and establishing data management systems for tourism,

-harmonizing policies and the regulatory environment,

- a code of ethics for tourism on the continent, and

- ensuring that the African culture is protected and celebrated.

Minister Jean-Paul Adam was representing Seychelles President James Michel at the AU Summit and presented the outcome of the working group on behalf of the Minister of Tourism and Culture, Alain St.Ange, who chaired the working group.


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