ADA Cosmetics driving the green dream
ADA was Germany’s first provider of eco-certified natural cosmetics in the industry. The company has been integrating sustainable practices into all levels of the business since 2005 and continues to develop a number of innovative concepts promoting environmental awareness among suppliers, clients and staff.
ADA Marketing Director Sylvia Jensch said, “In 2013, ADA was certified as the first hotel cosmetic manufacturer worldwide in accordance with the Green Globe Certification standard, which is the highest certification standard in the tourism and hospitality industry. We have just completed our re-certification and achieved an impressive 91% of Green Globe’s sustainability criteria. We are proud and at the same time very motivated to keep on implementing measures to ensure environmental and social well-being, making the use of our products eco-safe and pleasurable.”
The attention to sustainable practices that ADA displays in the quality of its products is now reflected in new eco-friendly initiatives. One of the latest projects is an educational program for ADA employees that promotes ongoing saving of energy and reduction in water usage. In addition, waste management programs teach the benefits of recycling items lessening the company’s carbon footprint.
Another first, ADA staff now drive new electric cars - the BMWi3 – making a contribution to the reduction of pollution. The e-car can cover large distances of 160 km, or more if required, with no noise or carbon emissions. ADA is convinced that the little sportster will be very popular with employees. And that is a great benefit because it will promote e-mobility and energy efficiency, in addition to being a significant step in further implementing the company’s ecological goals. Since 2011, ADA has succeeded in reducing its operational carbon emissions by 33 percent.
ABOUT GREEN GLOBE CERTIFICATION
Green Globe is the worldwide sustainability system based on internationally-accepted criteria for sustainable operation and management of travel and tourism businesses. Operating under a worldwide license, Green Globe is based in California, USA, and is represented in over 83 countries. Green Globe is an Affiliate Member of the United Nations World Tourism Organization (UNWTO). Green Globe is also a member of the Global Sustainable Tourism Council (GSTC). For information, please visit www.greenglobe.com
MEDIA CONTACT: Brad Cox, Director Communications, Green Globe Certification, 5959 W. Century Blvd., Suite 610, Los Angeles, California 90045 U.S.A., Tel +1-310-337-3000 , Fax +1-310-626-9982, skype bradleygcox, email: firstname.lastname@example.org ,www.greenglobe.com