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Breaking News: Australia shares award-winning digital tourism training program with the world

Breaking News: Australia shares award-winning digital tourism training program with the world ( The Tourism e kit, a highly successful self-paced, online training resource that enables tourism businesses to make the most of online marketing opportunities, will now finally be shared with the rest of the world!

An Australian Government initiative, the e kit has earned many prestigious tourism awards and is the most up-to-date, comprehensive training program available. It is designed specifically for tourism businesses and considered a valuable learning tool by the Australian and International tourism industries.

Following numerous requests from international Destination Marketing Organizations (DMOs) to purchase the Tourism e kit, the Australian Tourism Data Warehouse (ATDW) has developed a licensing arrangement so that it can be utilized, translated and re-branded by other destinations! This means that the Tourism e kit is now available for the benefit of tourism businesses and industry bodies across the globe.

“This free online training tool has been more successful than anyone could have predicted. It has been downloaded more than 350,000 times and earned National and State awards including recognition at the recent Australian National Tourism Awards earlier this year. The Tourism e kit also formed a key feature in an IFITT Gold Award for Outstanding Industry Contribution for small enterprises, at the Global ENTER 2014 conference held in Dublin, Ireland in January 2014,” said Liz Ward, CEO of the ATDW, who manages the Tourism e-kit on behalf of Australia’s DMOs.

Designed specifically for tourism operators who are keen to improve their digital presence and develop their online distribution strategy, the Tourism e kit features:

• high-quality, comprehensive content with more than 65 tutorials covering nine main topics, ranging from developing a website and using social media effectively to implementing online bookings

• content contributed by leading industry experts in Australia, North America and China

• a self-paced adult learning style and tone to suit the target demographic - the small business operator who is time poor (the average tutorial completion time is 20 minutes)

• content is customized to the tourism industry, using tourism examples throughout and including tourism specific information on online bookings and distribution

• information which is easy to understand – “plain English,” no jargon and extensive use of diagrams and graphics to simply explain technical and complex concepts

• impartial and unbiased content – there is no advertising or endorsement

• information suitable for both beginners and more experienced e marketers

• tutorials follow a logical sequence, which can be used sequentially or operators can choose to select the topics they are interested in

• up-to-date and constantly evolving content – all tutorials are updated twice a year and new tutorials are regularly added as a result of industry consultation and feedback

For further information on the Tourism e kit content, go to:

For individuals who are interested in acquiring the Tourism e kit for personal use only go to

To discuss licensing the Tourism e kit content contact href="">


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