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Creativity and innovation for better positioning of Reunion Island tourism products

Creativity and innovation for better positioning of Reunion Island tourism products ( Reunion Island Tourism (IRT) organized Friday, June 13, and Wednesday, June 18, 2014, a day of training on the topics of creativity and innovation. These two sessions, which were addressed to owners of furnished lodgings, labelized Clevacances well as accredited leisure providers Quality Tourism Reunion Island (QTIR), took place on the premises of the IRT in St. Paul.

Invited by the IRT to attend a training day on creativity and innovation, twelve representatives of self-catering accommodation Clevacances and twelve representatives of leisure activities labeled QTIR, were able to share their positive experiences and discuss the issues they face daily. Jean-Loup Benizeau, consultant, introduced participants to design feasibility in the short- and medium-term innovations, in order to stand out from the competition.

After an inventory of the existing analysis and identification of issues and problems, participants were asked to make unusual ideas, realistic and simple.

In this context, several questions were raised:

• How to distinguish themselves from the competition?

• What communication to take to trigger the act of buying?

• What strategy to use to attract the target audience to Reunion?

On Friday, June 13, 2014, the method of woofing, which is a tourism immersion, was discussed with owners of accommodation facilities. The woofing offers the opportunity for anyone to travel responsibly sharing a lifestyle directly during a homestay, learning, exchanging, and while being graciously welcomed. Without initiating the hearing in this approach, the aim was to be inspired to offer the traveler a unique and authentic experience and research that he shares with his entourage after his return from holiday. Several possible approaches were proposed:

• go fishing and cook the fish that was caught;

• harvest and roast sharp Bourbon pointu coffee;

• learn how to weave the pandanus to make a hat;

• become aware of the sanctity of religious cults;

• learn the handling of the kayamb.

On Wednesday, June 18, 2014, recreation providers discussed the uniform widening of benefits, as well as the abundance of choices that hinder the decision of the customer.

Tracks addressed to meet the challenges set out:

• identify and segment the target in order to propose one or more activities adapted (eg., target multiple family attractions and varied individual profiles);

• implement an innovative product (half day or full day) integrated into an existing global performance while maintaining an affordable and competitive price.

These two days have resulted in some lines of thought which have been selected for rapid implementation.

The next training day will take place with owners of adherent structures Holiday France network, and will be held Thursday, July 10, 2014. Another date will be set later for the training of the island Tourist Offices.

MEDIA CONTACT: Reunion Island Tourism Board, Tel: +33 810 160 000, Fax: +262 262 21 00 21, Web:

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